My presentation from Mobile Marketing Africa, Hilton Hotel, Sandton, Johannesburg 2012 02 09
Mobile technologies are pervasive in todays world, and as the technology evolves and becomes more powerful, we are approaching the notion of ubiquitous computing. Yet at the same time, there is a large legacy of mobile phones that are not very sophisticated. A business that has not yet taken full advantage of mobile platforms has many opportunities open to it. Careful planning, rather than jumping in blind, is recommended, and examining one's business ecosystem can provide a means to leverage mobile technologies to open new business opportunities.
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An ecosystem approach to building mobile opportunities into a business strategy
1. An ecosystem approach to
building mobile opportunities into
a business strategy
Dr Derek W. Keats
dKeats Innovation
http://www.dkeats.com
derek@dkeats.com
+27 82 787 0169
Time: 30 mins
Discussion: 15 mins
14. Ecological processes
Disturbance
Predation
Disease
Symbiosis
Competition
Herbivory
Production
15. Ecological processes
Disturbance
Predation
The core Disease
fundamental
Symbiosis
things that make
ecosystems Competition
function
Herbivory
Production
16. Ecological processes
Disturbance
Predation
What are the core Disease
fundamental
things that make Symbiosis
organizations Competition
function?
Herbivory
Production
17. Ecological processes
Sustainable
finance
What are the core Technology
fundamental
things that make Process
organizations
People
function?
Vision
18. Align for success
Vision People Process Technology
Clear Skills Creation Application
Known Commitment Deployment Supporting
Discussed Knowledge Operation applications
On agendas Competencies Support Operating system
Aligned to
examples
Connectedness Enhancement Hardware
other visions Emotional intelligence Innovation Network
Aligned to Problem solving Change Internet
other strategies Attitudes management User devices
Other strategies Beliefs Communication User operating
aligned to Actions system
vision Passion User applications
Fears
Hidden agendas
Politics
Underpinned by: appropriate and sustainable finance
Start here Do these together
(unless you are a start-up)
27. Trend 1
More ubiquitous and
affordable bandwidth
The veins and arteries
for the life blood of the
knowledge economy
28. Trend 1
More ubiquitous and
affordable bandwidth
http://www.africabandwidthmaps.com/
29. Trend 1
More ubiquitous and
affordable bandwidth
http://www.africabandwidthmaps.com/
30. Trend 1
More ubiquitous and
affordable bandwidth
Where are we in South
Africa?
Broadband
innovation
Broadband
services
Last mile Broadband
challenge penetration
Broadband
availability
31. Trend 1
More ubiquitous and
affordable bandwidth
Where are we in South
Africa?
Broadband
innovation
Broadband
services
Last mile Broadband
challenge penetration
Broadband
availability
34. Trend 4
Greater freedom &
openness
platforms
Platforms for
sharing and
remixing
Free Software content
(Open Source)
Interconnected
world of APIs
Licenses that
foster sharing
and re-usability More open
standards
35. Trend 4b
Less freedom &
openness
Subtle
erosion
of rights,
More emphasis on
erosion that
'intellectual property'
accumulates
Bigger patent
minefields
Extensions
to copyright
Dangerous goods
packaged to look
fabulous
37. Trend 5
It's a data-driven
world we live in
Using the Web to
connect related
data
Extends http
and URIs
Data can be
Linked data
read automatically
by computers
Data fm different
sources can be
You don't connected &
have to be human queried
to access and
use it
39. Trend 7
Separation of computing
from location
Devices can
appear smarter
than they are
Virtualization
Cloud computing
Utility computing APIs
paradigm Software & hardware
as services
40. Trend 7
Separation of computing
from location
Devices can
appear smarter
than they are
Virtualization
Cloud computing
Utility computing APIs
paradigm Software & hardware
as services
41. Trend 8
Ambient intelligence
environments that are sensitive
and responsive to the presence
of people
Role of
linked data
43. How can South Africa play a
st
stronger role in creating 21
Century techno-ecology?
Nationally
Provincially
Cities
Start taking
the knowledge economy
seriously
44. Ecological
Vision People Process Technology
Sustainable finance
45. Ecological
Vision People Process Technology
Sustainable finance
46. Thank you
This presentation was made
entirely using Free Software
Derek Keats, PhD
derek@dkeats.com
http://www.dkeats.com
http://facebook.com/dkeats