Frictionless Participation

Frictionless Participation David Carter CTO & Founder Awareness Inc. Blog: http://carter.awarenessnetworks.com Twitter: dkrcarter

Who the heck is David Carter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2008 Awareness

Participation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Defining Successful Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Participate Consume Consume

Friction / Engagement Scale Most Engaged Least Engaged Manage a Blog Manage a Topic Create a Wiki Topic / Start a Group Write a Guest Post Participate in a Wiki/Group/Discussion Post a threaded comment Leave a comment Vote / Rate / Bookmark Most Engaged Most Engaged Least Engaged Create a profile Edit/Update a profile View Friending Tagging

What customers do you think are the most valuable? Most Engaged Least Engaged Most Engaged Least Engaged ,[object Object],[object Object],[object Object],[object Object]

Easy Participation - Voting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Voting is great for sites with very little UGC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Profile Polling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Show the results as you would a poll ,[object Object],[object Object]

Friending ,[object Object],[object Object],[object Object],[object Object],[object Object]

Using Points of Enthusiasm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Comment / Threaded Comments ,[object Object],[object Object],[object Object],[object Object],[object Object]

Imagine the interesting Aggregations Content Bookmarks Discussions Wiki Calendar Voting Profile Reputation Participation Profile Groups/ Friends Presence Photos Audio Video Clippings Voting

Play back the content in many ways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reputation can grow based on participation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What you should do next ,[object Object],[object Object],[object Object],[object Object]

Questions? David Carter Blog: http://carter.awarenessnetworks.com Twitter: dkrcarter Email: david.carter@awarenessnetworks.com

Frictionless Participation

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