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integrated marketing communication  campaign food drive
introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],team members
research
group brainstorming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
secondary research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
key informant interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
key informant interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
planning
problems /opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
organize our food drive ,[object Object],[object Object],[object Object]
get nonprofits to participate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
get nonprofits to participate ,[object Object],[object Object],[object Object],[object Object],[object Object]
gain media coverage ,[object Object],[object Object],[object Object],[object Object]
gain media coverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
create blog/improve website ,[object Object],[object Object],[object Object],[object Object],[object Object]
campaign goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
campaign objectives ,[object Object],[object Object],[object Object]
communication
communication goals ,[object Object],[object Object]
controlled media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
one-on-one / interpersonal ,[object Object],[object Object],[object Object],[object Object],[object Object]
press conference ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
press conference ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
post-press conference ,[object Object],[object Object],[object Object],[object Object]
evaluation
evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ideas for future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
intangible results ,[object Object],[object Object],[object Object]

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