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The 5 C’s of Charity 2.0
 Current characteristics of caring
Caring is Capitalism




Entrepreneurs applying business logic to third world problems
Caring is Cool




Part of personal brand building in Generation Generosity
Caring is Concrete




For every pair you purchase, TOMS will give a pair of shoes to a child in need. One for One.




           It must be easy to understand and act upon
Caring is Connected




An natural part of the online culture of sharing
Caring is Carefree




Small acts can make a big difference

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