Sales & Marketing Alignment: How to Synergize for Success
Pentascope Keynote Cooperrider 2
1. Magnifying the Strengths Revolution New Horizons in “AI” Theory and Practice *** How the Appreciative Inquiry Creates a Culture of Innovation & Human Energy, and Sustainable Value Creation [email_address]
2. Business as an Agent of World Benefit --More Than 2,000 Interviews --100s of Published Profiles “Positive Institutions” --s ee www.worldinquiry.org “Awe is What Moves Us Forward”
3.
4.
5. A Story: The Most Exciting Project I Have Ever Worked On
6. Sustainable Value —From Obligation to Design Mindset Stake- holder Value ¹ Shareholder Value Unsustainable (Value Transfer) Unsustainable (Value Transfer) Unsustainable (Lose/Lose) Sustainable Value ¹ absolute standards or relative to competitors Clean energy vehicles Fossil fuel ICE
7. BUSINESS AS AN AGENT OF WORLD BENEFIT MANAGEMENT KNOWLEDGE LEADING POSITIVE CHANGE
8. AI at the UN World Summit With Business and Industry CEOs and Civil Society Leaders
9.
10.
11.
12.
13. The AI 4-D Model of Strengths-Based Change Discovery “ What gives life?” The best of what is. Appreciating Dream “ What might be?” Envisioning Results/Impact Design “ What should be – the ideal?” Co-constructing Destiny “ How to empower, learn, and improvise?” Sustaining Affirmative Topic
18. Sources of Business Value Levels of Design Focus Business & World Context Brand/ Culture Market Product Process Risk Business and society value created Anticipating regulations, going beyond legal requirements Reducing energy, waste & process costs—future of totally renewable energy Sustainable-value, green products New stakeholder relationships, new markets Brand story, promise, customer experiences Designing industries, policy contexts, better world
19. Fairmount Started with Appreciative Inquiry in 1990 With a Focus on Empowerment 40% CAGR Past Four Years
20.
21.
22.
23.
24. Sustainable Value… Design Networks Energy Waste Products Global Greenhouse Gas Strategy Buildings Design Construction & Maintenance Global Logistics Alternative Fuels Operations & Internal Procurement Packaging Textiles Electronics Food & Agriculture Forest Products (Wood & Paper) Chemical Intensive Products Jewelry Seafood China