Social Media Marketing Party
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Social Media Marketing is a Party. Come on in!
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Social Media Marketing Party
- 1. Social Media Marketing Dawn Gartin Social Mediaologist
- 2. Brian Solis and JESS3 http://www.theconversationprism.com/ Think: Wow!
- 3. Customers Want: Real time Channels + / – Questions Recommend Think: Relationship
- 5. Connect Engage Listen Think: Know-Like-Trust
- 6. Social Media Uses Grow client base Brand awareness Listen Engage Monitor Credibility Recruit Leads Add your own Think: BUSINESS
- 7. Think: One
- 10. Think: Audience
- 11. http://Bit.ly http://hootsuite.com/ https://www.dropbox.com/ http://tweetchat.com/ http://gist.com/ Think: FAST
- 12. Plan Act Reply You Measure Test
Notas del editor
- The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network.
- Reach New CustomersConnect with PartnersProvide Customer SupportBuild Buzz
- Where to start?DauntingFadTraditional marketing is safe – & works – right?
- Face it head onConnect directly with customersBe social with customersEngage customers in conversation
- Grow client baseBrand AwarenessListenEngageMonitorCredibilityRecruitLeadsAdd your own
- Build trust, authority, relationships, familiarity with your brandLeads to higher level of brand image and loyaltyAdditional to marketing mixPick 1FacebookInteract with YouTwitterMicroblogging real-timeYouTube#2 searched site, behind GoogleBlogsContent with depth
- Profile prepConsistentKey wordsAuthenticMaximizeTo drive businessPictureHeadlineSummaryLinksMaximize – complete the profile, information, website links, photos
- Capture AudienceLeasing (we don’t own Facebook)Have own websiteEmail opt in to capture their info
- Engage AudienceStatus Updates / Posts / Tweets12 to 1Talk about othersEventsProfessional OrganizationsFree Webinars / articlesGive away (tie back to email opt in)
- Streamline & Resources
- Plan: strategy, design and developAct: channel setup, SEO contentReply: engage, fresh, feedback, listenTest and Try: You measure: what does success like?