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Getting to Know Adobe InDesign

Dan Randall
ThinkBadges
Karianne Salisbury
Annesali Communications
A Few Examples

See more examples at:
https://plus.google.com/photos/109217564475786962958/albums?banner=pwa
Who Uses InDesign?
Used by most publicationsAll LDS church magazinesPublishing companiesPretty much any professional marketing-
Adobe Photoshop
Raster Graphics
(map of pixels )
Ex. photos, bitmaps

Uses: Cropping, enhancing, or
otherwise modifying raster
graphics
Benefits: Only way to save and
manipulate photos
Adobe Illustrator
Vector Graphics
(mathematical equations)
Ex. logos, most computer
generated images
Uses: creating or modifying
vector images
Benefits: No pixilation of
images!
Print Design Principles

Contrast – Make the differences in font type, size, color, etc, big!
Avoid subtle differences. Go BIG or go home.

Repetition – Use the same style (font, size, color) and elements
(header all the same) through a document. Also,
repeat other things, like my blue boxes.

Alignment – Use strong lines by using left and right align. Avoid
Center align.

Proximity – Group related elements together. The grouping
should make it clear the elements belong together .
Taken from Robin Williams’ design book, which I highly recommend:
http://www.amazon.com/Non-Designers-Design-Books-Deluxe-Edition/dp/0321534050
Print Design Principles

Contrast – Make the differences in font type, size, color, etc, big!
Avoid subtle differences. Go BIG or go home.

R

What you’ll likely
epetition – Use the same style (font, size, color) and elements
have if all the don’tthrough a document. Also,
you same)
(header
followother things, like my blue boxes.
repeat these
design principles!

Alignment – Use strong lines by using left and right align. Avoid
Center align.

Proximity – Group related elements together. The grouping
should make it clear the elements belong together .
Taken from Robin Williams’ design book, which I highly recommend:
http://www.amazon.com/Non-Designers-Design-Books-Deluxe-Edition/dp/0321534050
InDesign is Not a…
Word processor
(use Word first)
Photo editor
(make these changes in Photoshop)

Vector image manipulator
(use Illustrator)
Thank You

Please visit our sites

Dan Randall
DanRandall.com

Karianne Salisbury
Annesali.com

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Getting to Know Adobe InDesign

  • 1. Getting to Know Adobe InDesign Dan Randall ThinkBadges Karianne Salisbury Annesali Communications
  • 2. A Few Examples See more examples at: https://plus.google.com/photos/109217564475786962958/albums?banner=pwa
  • 3. Who Uses InDesign? Used by most publicationsAll LDS church magazinesPublishing companiesPretty much any professional marketing-
  • 4. Adobe Photoshop Raster Graphics (map of pixels ) Ex. photos, bitmaps Uses: Cropping, enhancing, or otherwise modifying raster graphics Benefits: Only way to save and manipulate photos
  • 5. Adobe Illustrator Vector Graphics (mathematical equations) Ex. logos, most computer generated images Uses: creating or modifying vector images Benefits: No pixilation of images!
  • 6. Print Design Principles Contrast – Make the differences in font type, size, color, etc, big! Avoid subtle differences. Go BIG or go home. Repetition – Use the same style (font, size, color) and elements (header all the same) through a document. Also, repeat other things, like my blue boxes. Alignment – Use strong lines by using left and right align. Avoid Center align. Proximity – Group related elements together. The grouping should make it clear the elements belong together . Taken from Robin Williams’ design book, which I highly recommend: http://www.amazon.com/Non-Designers-Design-Books-Deluxe-Edition/dp/0321534050
  • 7. Print Design Principles Contrast – Make the differences in font type, size, color, etc, big! Avoid subtle differences. Go BIG or go home. R What you’ll likely epetition – Use the same style (font, size, color) and elements have if all the don’tthrough a document. Also, you same) (header followother things, like my blue boxes. repeat these design principles! Alignment – Use strong lines by using left and right align. Avoid Center align. Proximity – Group related elements together. The grouping should make it clear the elements belong together . Taken from Robin Williams’ design book, which I highly recommend: http://www.amazon.com/Non-Designers-Design-Books-Deluxe-Edition/dp/0321534050
  • 8. InDesign is Not a… Word processor (use Word first) Photo editor (make these changes in Photoshop) Vector image manipulator (use Illustrator)
  • 9. Thank You Please visit our sites Dan Randall DanRandall.com Karianne Salisbury Annesali.com