1. Bottom-line…Hybrid Meetings Deliver More Value Dave Lutz – Velvet Chainsaw

2. About Dave

3. 3 1) Understand what Hybrid Meetings are & appropriate uses

4. 4 2) Identify how Hybrid Mtgs can help drive business improvement

5. 5 3) Best practices for engaging a virtual audience

6. As technology evolves, we find ourselves communicating more digitally.

7. Hybrid event… A live face-to-face meeting that also provides some type of digital/virtual component for a remote audience.

8. It’s a Simulcast… participant or speaker are remote

9. Hybrid Fear Virtual will cannibalize F2F event

10. The Decision to Attend

11. Hybrid Opportunity To engage/include an audience that does not come to your F2F event

12. Consider We serve our members BEST when we serve our industry first

13. 13 Hybrid Who else will benefit from this experience?

14. 14 Hybrid Viewing Parties Satellite Discussions

15. Live Streaming

16. Immersive = Video + Slide + Chat

17. Intuitive freemium options will fast track adoption

18. New Options for Free Live Streaming Platform

19. 58% Great focus on event content capture 2015 Meeting Strategies

20. 63% Offer full AV packages with live streaming 2015 Convention Service Strategies

21. 63% Offer turn-key esolutions with live streaming 2015 Convention Service Strategies

22. Most Appropriate Uses of Hybrid

23. 23 Eli Lily Internal employee mtgs digital

24. 24 PCMA 3,743 F2F 632 remote 1,427 views

25. 25 TelisSoneraTelepresence 1,392 Roundtrips eliminated $803,998 Savings

26. 26 TelisSoneraTelepresence 40 Months Saved Working Time 169,000 kg reduced CO2

27. 27 Rush U – Ophthalmology Dept 13 hours of programming 1 ½ days, 4 languages 5 remote presenters

28. 28 Rush U – Ophthalmology Dept 200 remote viewers 1,200+ on-demand views Best CME reviews in 20 years

29. 29 Including content from tradeshow

30. 30 Trade ShowTrends Importance of Video packages

31. Virtual Booth Demo

32. 32 5 Filters

33. 33

34. 34 1. Meeting Objectives

35. 35 2. Resources budget, time, people power

36. 36 3. Urgency

37. 37 4. Participants Internal or External

38. 38 5. Geography

39. Brainstorm & identify various 39 Small Group Discussion Hybrid meeting opportunites

40. H Ow hybrid drives biz improvement

41. Engage more customers & employees

42. 42 New Attendee Attributes Shift From Push To Pull

43. 43 Lead Generation Lead Nurturing

44. Extend the reach of your messages & content

45. Accelerate speed to Market

46. Cost savings/avoidance

47. @JeffHurt

48. 5 remote attendee expectations

49. 1. Exceptional presentations fused by seamless transitions

50. 2. Relevant or ignored.

51. What should be relevant? Purpose Topics Messages Agenda, timing flow

52. What should be relevant? Technology used Participants’ role Content

53. Information VS Education

54. Determining Content Value People will pay for content ifit is so unique they can’t get it anywhere else, so fast they benefit from getting it beforeanyone else, or so related to their tribe that paying for it brings them closer to other people. Seth Godin

55. Content is to conference As brains are to zombies

56. 3. Engaging or forgotten. More interesting than anything that might distract

57. More interesting Resources Same old same old doesn’t succeed Start w/ most interesting Grab attention early

58. More interesting Involve participants Early & often Stories, humor, visuals, sound Make it FUN!

59. 59 Engaged with Content

60. 60 Engaged with Stakeholders

61. 61 Engaged with Peers

62. 62 Engage rather than repel

63. 4. Keep it moving or it‘s abandoned

64. Drag is a four letter word Do not waste time Eliminate irrelevant

65. Drag is a four letter word Manage the clock Practice delivery & tools

66. Relevant or ignored. Engaging or forgotten. Keep it moving or it’s abandoned.

67. Presenting to F2F audience is difficult. Presenting to a remote audience is difficult squared!

68. 68 1) Understand what Hybrid Meetings are & appropriate uses

69. 69 2) Identify how Hybrid Mtgs can help drive business improvement

70. 70 3) Best practices for engaging a virtual audience

71. Thank You