Successful B2B social media starts with content. Use SlideShare to repurpose your blog to improve SEO and traffic in just 5 minutes. View original post at: http://blog.dlvr.it/2014/09/upload-blog-posts-to-slideshare/

1. Quickly Add Blog Posts to Slideshare and Jumpstart
your B2B Social Media Strategy
blog.dlvr.it/2014/09/upload-blog-posts-to-slideshare/
Debra Garber
(#WorkloadWednesday) Do you use SlideShare as part of your B2B social
media marketing strategy? If you’re busy like me, you may have missed the post
from Forbes proclaiming SlideShare as the quiet giant of content marketing or
maybe you’re just too busy with your social media workload to add another step
into your daily routine. However, if you were like me, wouldn’t you want to use a
sharing platform that was quick to learn, easy to use and where its benefits far
outweigh the 5-minute learning curve?
Frankly, I’m sold when it comes to an easy social media tool to increase ROI with
little to no cost.
comScore reports that SlideShare has five times more traffic from

2. business owners than Twitter or Facebook. And because
SlideShare is now owned by LinkedIn, it’s simple for B2B audiences
to both find and use it.
Surprising facts about SlideShare:
It is not just for sharing slides. You can share just about any type of content
on SlideShare – presentations, infographics, documents, videos, PDFs and
webinars. This includes sharing your blog post!
SlideShare itself claims to be “the world’s largest community for sharing
presentations and other professional content.” In Q4 of 2013, the site
averaged 60 million unique visitors a month and 215 million page views.
SlideShare is among the top 120 most-visited websites in the world.
Since the site was created in 2007, SlideShare has had more than 10
million presentation uploads, drawing 50 million visitors and 3 billion views a
month. With SEO in mind, SlideShare content frequently ranks high in
Google search results.
An easy way to SlideShare your blog content:
The benefits of SlideShare are exponential (i.e. improve SEO, increase blog
traffic) but with limited time and resources, where do you start? To get your feet
wet, I suggest sharing your blog content first. In no time at all, you can aggregate
your blog into a word document and share it as a PDF. SlideShare supports
OpenOffice, Microsoft Office (Word and PowerPoint) and PDF. Assuming you
already have setup your SlideShare account (setup is a breeze and low to zero
cost for entry), here are the 5-easy steps that can all be done in less than 5
minutes:
Step #1: From your blog, if you have the AddThis plugin installed on your blog,
open the plugin and use PrintFriendly or just go directly to
the printfriendly.com website and enter the blog post URL

3. Step #2: ‘Create a PDF’, but before you do this:
Consider increasing the Text Size to its maximum of 130%. I find the larger
font easier to read once it’s uploaded to SlideShare.
At this time (before you hit PDF), you can also delete the Author and/or
Remove Images if you need. Unfortunately, this is the extent of any
possible editing within the plugin.

4. Step #3: Click ‘Download Your PDF’ and save the file to your computer
Step #4: Open your SlideShare account and hit ‘Upload’
Step #5: VERY IMPORTANT: Before you ‘Save’, make sure to optimize for SEO.
Use the virality score as a guide. Adding keywords and more information
(Category, Description, Tags) is key to making it easier for others to find your
content.

5. Two additional easy tips to improve SEO with SlideShare:
1. One easy change you can make is to use your keyword as a filename.
For example, in order to upload your presentation to SlideShare, you have
to save it as a PDF. When you save the PDF, use your keyword as the
filename.
2. Also include your keyword or phrase in the title and description of
your presentation, as well as the tags. Make your keyword the first
tag for the presentation, and then choose closely related tags to follow.
Now it’s your turn. Do you use SlideShare? How do you incorporate it into your
B2B social media strategy?
Featured image by: Jonathan McIntosh