11. “over
the last 10 years design-led
companies have maintained significant
stock market advantage, outperforming
the S&P by an extraordinary 228%.”
Design Management Institute, 2014
23. “Design
is the practice of intentional
creation to enhance the world.
It is a field of doing and making, creating
great products and services that fit human
needs, that delight and inform. Design is
exciting because it calls upon the arts and
humanities, the social, physical, and
biological sciences, engineering and
business.”
37. 4. prototype and experiment
*quickest way to learn whether
you are right or wrong
paper prototyping remote testing
with static mocks
usability test participatory design
*MVP = Minimum Viable Product = minimum effort to create
41. “You design something, learn about it,
make it better, learn again and so on.
There is no room for people who are
afraid to put their creations on the line
for testing”
Tomer Sharon, Google, 2014
