Digital Life at Mercedes-Benz Financial Services. Rene Gerstenlauer from Daimler , presented this deck at iMedia Brand Summits, Asia. #imbsummit

1. DigitalLife @ Mercedes-Benz Financial Services
Region: Africa-Asia Pacific
Rene Gerstenlauer, April 9th 2014

2. 2
Daimler Financial Services AG
A subsidiary of Daimler AG
Mercedes-Benz
Vans
Daimler
Buses
Daimler
Financial Services
Mercedes-Benz
Cars
Daimler
Trucks

3. 3
Our business model

4. 4
Americas:
€ 34.1 billion
Europe:
€ 34.5 billion
Africa & Asia-Pacific:
€ 11.3 billion
Argentina
Brazil
Canada
Mexico
USA
Australia
China
Hong Kong
India
Japan
New Zealand
Singapore
South Africa
South Korea
Taiwan
Thailand
Portugal
Romania
Russia
Slovakia
Slovenia
Sweden
Switzerland
Spain
Turkey
Poland
United Kingdom
NetherlandsAustria
Belgium
Croatia
Czech Republic
Denmark
Greece
Hungary
Italy
Luxembourg
Germany
France
Close to customers – worldwide presence in 40 markets
Portfolio by region [in € bn]
Malaysia
On average, Daimler Financial Services
finances or leases 4 out of 10 Daimler
vehicles worldwide.
DFS headquarters are in Stuttgart and
has more than 7,000 employs around
the world.

5. 5
Relevance of digital for the group (simplified):
Our Customers are highly educated about the car
purchase prior their dealership visit.
BEFORE
TODAY
Research/Visit/Purchase at dealership
Online Research Online Purchase/ Purchase at dealership
Potential customers Final Car Purchase
Final Car PurchasePotential customers

13. QR Code video

16. iShowroom video

18. COS Video

19. myMBFS iOS myMBFS Android
eMB Desktop eMB Mobisite
COS Phase 1 is live across the region, now we need to enhance its
functionalities and make COS available on all other existing platforms

21. The myMBFS App is live with core functionalities on the 2
most prominent Operating Systems Android & iOS
*Over 80.000 Downloads YTD since launch in 2013

23. From coolness to business video