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Writing for Media - Advertising

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dml communications
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Writing for the Mass Media “Advertising” UCSD Extension Mike Lawson 760/845-8146 [email_address]
Cost of Advertising ,[object Object],[object Object],[object Object],[object Object]
Love/Hate Relationship ,[object Object],[object Object]
Advertising Motives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copywriter ,[object Object],[object Object],[object Object],[object Object]
Needs and Desires ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],[object Object]
How to get this info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two major concepts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Demo and Psycho ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Copy Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s in it for me? ,[object Object],[object Object],[object Object],[object Object],[object Object]
A-I-D-A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing the Ad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of a Print Ad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising for Broadcast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Broadcast Ad Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Ad Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finally… ,[object Object]

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Writing for Media - Advertising

  • 1. Writing for the Mass Media “Advertising” UCSD Extension Mike Lawson 760/845-8146 [email_address]
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