Andrew Curran, COO, DMR/Interactive partnered with 97.1 Hank FM and The Big 98 WSIX to demonstrate what would happen when we did a real time case study.
12. Types of Social Media Fans
Joiners: interact individually with your brand
Sharers: interact and share your content
with their network
Advocates: engage with your brand, share it
and influence their network to connect with
you
Wildfire White Paper: How Superbrands Breed Superfans: 6 Best Practices for 10X Greater
Fan Growth
13. Understanding Social Behavior
Segment Average Top Performing
Joiners 83.0% 61.0%
Sharers 15.5% 34.3%
Advocates 1.5% 4.7%
2-3x increase in
the intended
result
14. Be a Good Host
People are on
social media to
connect with
each other
How can you
ensure they are
having a good
time?
15. Listen
Variety of tools
to listen to your
audience
As more brands
listen & respond,
it becomes the
expected norm
16. What Does Your Audience Like?
Not all posts,
even pictures
and video,
are equal
On-air you know
exactly what they want
and expect, social
media should be
no different
17. Stay Active
Voice tracked day
parts and “best of
weeks” still have
listeners who
want to engage
Poor performing
posts will hurt
your EdgeRank
and reduce your
Facebook reach
