The document discusses the future of eCommerce in India. It notes how eCommerce in India has improved with technology and better integration but information still flows mainly one direction from retailers to consumers. It suggests crowdsourcing eCommerce functions like category management, content editing, and product design to community members. This will help build trust, transparency, and empower consumers. It outlines opportunities for assisted eCommerce using affiliate-based communities and human product filters. The new ecosystem would leverage social shopping sites, niche vertical sites, and affiliate marketing to connect consumers with multiple fulfillment vendors and content providers. Key considerations are ensuring minority views are represented and incentivizing community contributions.

1. Future of eCommerce Darpan Munjal

2. A Is this the future? …

3. A Is this the future? …

4. Evolution of eCommerce Current State – Indian eCommerce

5. eCommerce in India Early Years Delays in Deliveries Poor Product Quality No Manufacturer Warranty Missing Parts in Shipments Lack of Communication Consumer Confidence Was Broken!

6. Things are improving now Technology Automation Better Integration with Vendors No questions asked return policies Differentiation on aspects other than price However...

7. Online Retailers Information is flowing only in one direction

8. A Shift in focus …

9. Crowdsourcing - eCommerce Category Managers Content Editors Marketing Technology Sales Traditional eCommerce

10. Crowdsourcing - eCommerce Category Managers Content Editors Marketing Technology Sales Moderators Community Managers Product Managers Future eCommerce

11. The new game

12. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions

13. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions

14. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions

15. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions

16. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions

17. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions

18. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions

22. The new ecosystem Web Service A Web Service B Social Shopping Site Aggregator/ Price Comparison Niche Vertical Sites Affiliate Marketing Service Providers Horizontal Shopping Portals Pricing Service Inventory Service Order Management Service Web Service C Fulfillment Vendor A Fulfillment Vendor B Fulfillment Vendor C Fulfillment Vendor D Fulfillment Vendor E Books Content Electronics Content Apparel Content Content Providers

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