Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Analysis of film promotion websites
1.
2. • The first thing on the website is the film
trailer, as it automatically plays is grabs the
readers attention straight away and drags
you in to explore the rest of the page.
• The colour scheme and look of the front
page relates to the DVD cover, posters and
trailers, using the dark colours show how
the last film is the ‘darkest’ film out them all
and there’s going to be destruction in the
film as there's fallen soldiers behind them.
The brightest of the red coming out of the
wand shows the audience how Harry is the
hero of the film, as it looks like ‘he’s lighting
up the way’ this image gets the attention of
the audience because it makes the film look
interesting and you want to know what's
happening and why?
3. • Top of the website there's a line of information about how to
buy the DVD of the film, its using the same colour scheme of
the dark blue/green and the red for the date which is the most
important thing.
• The red stands out against the background colour which grabs
the attention of the audience. Also it gives you 3 options on
how to buy giving you varied choice and offering the film out to
a wider range of people.
• At the bottom of the website there's links to be able to find
them on Facebook and twitter and your able to automatically
like them on Facebook to be able to get more information on
the film, giving the audience that extra push to go and watch
the film. And then if you click on the other two link it takes you
to a another website which tells you about warner brother
studio tour, this will interest any harry potter fan and the
audience will get excited about going or seeing the film
• As well as these there's a drop down menu where you can
find, a gallery and videos from behind the scenes and clips
from the film, this is draw in the attention of the audience as
they’ll be excited to see what's happening next and why it
happened in the clips.
• Also there's a page to see what happened in part 1, this is to
give everyone a remainder and the maker of the page has
done so when the audience read they’re left on a cliff hanger
therefore wanting to watch part 2 to find out what happens.
4. • The visual look demonstrates the
continuity between all aspects of the
film advertisements; e.g posters,
trailers, aftershaves. As its goats the
typical black and white colours(which
could relate to the fact bond always
wears a suit) and the the famous James
bond logo, which is bold and in the top,
centre, Cleary showing the audience
what the websites about.
• At the top of the page, still in
coordination with the colour scheme,
the menu for the website is clearly
shown
• Also in the centre of the page there's
images related to the James Bond
franchise, which when interacted with
take you to the ‘news’ page of the site,
where you can read articles on the
franchise.
5. • The page attracts the audience by having
links to videos. Ranging From ‘The spy who
loved me’ to ‘sky fall’ therefore offering a
wider range of choice for people who might
not like a certain bond film but like another
and want to watch a video of that film. Then
after watching small clips of the film, will be
excited about the film and will be
anticipating what's going to happen next
therefore persuading them to go buy the
DVD or go watch it in cinemas. It also
appeals to the target audience as the page
is sophisticated, and its simply set out for
the older generations who like James bond
and also has interactive parts e.g. videos
and links to twitter and Facebook for the
younger generation.
• Also the fact there's a shop on the website
with a drop down menu with wide range of
things for both genders, attracts the
audience as there's specific James Bond
merchandise on there.
6. • The home page of the official site, stands out
as the images of the characters are in black
and white (to represent the colour of words
typed into the search box) and the rest of the
images/links are the colours of ‘Google’ logo.
As the film is based on becoming a Google
employee.
• When the mouse rolls over a character a pop
up of information about the actor comes up,
this attracts the reader to found out about the
actor and therefore if they like the actor they
will go and see the film. Also the colours of
these pop ups are the same colours of the
Google logo which carries on with the theme.
• Also you can interact with Facebook and
twitter and YouTube to find out more
information on the film using these social
networks, which will attract teenage
audiences.
• the images of the actors pull the audience in
as most of them are giving direct mode of
address towards to audience.
7. • If your mouse rolls over the bottom of the
page, a black box moves up, which then
shows some information about the
production company, film
classification, directors etc..
• This is clever as no one really wants to
read these less exiting information so
making it automatically come up when you
move rolls over it, makes the reader read it
and learn more about the production of the
film. And if they see a name they know like
Shaun levy and like his others films they’ll
be persuaded to go see ‘the internship’
• Also if you click on the ‘gallery’ link at the
top of the page its shows a couple of
pictures of scenes from the film, this
interreges the audience as they will find the
pictures interesting and then will go watch
the film to find out more about it and how
the pictures relate.
• The link to videos will also make the
audience excited about the film after
watching small clips from the film as they’ll
find it funny and want to go and watch the
rest of it.
8. There's a ‘opportunities’ link the top
of the page which sends you to a
page which offers the audience 4
different competitions to win. This
gets the audience excited about
winning and excited about the film
These are set out in the colours of
Google again to carry on with the
theme. This is used to interact the
audience into applying and then
because the film people have given
them this opportunity they might go
see the film.