#14NTCfuture Online fundraising has changed tremendously over the past decade. The importance of social, mobile, and crowdfunding mean that what worked before might not work in the future. This session will focus on today's proven best practices and emerging online giving opportunities. We'll be showing real examples from real nonprofit organizations leveraging the real next generation of online fundraising options.

1. The Future is Now:
Tomorrow’s Fundraising
Models Starting Today
#14NTCFuture
Sarah Janczak
Miriam Kagan
Steve MacLaughlin
David J Neff

2. Agenda
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Intros
Market Trends
Future
Fundraising
Models
Organization and community-driven giving days
Grassroots, bottom-up initiatives
Corporate matters
Q&A

3. Sarah Janczak, @sejanczak
Senior Associate, PwC, @PwC_Advisory
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• First year at NTC: 2009
• Current nonprofit passion:
Salvage Vanguard Theater
• Most worried AND excited about
for our industry: acceleration rate
of how we interact with technology

4. Miriam Kagan, @miriamkagan
Senior Fundraising Principal, Kimbia, @kimbiainc
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• First year at NTC: 2009ish
• Longest-supported nonprofit:
The Wild Animal Sanctuary
• Most worried AND excited about
for our industry:
data, data, analytics.

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6. Steve MacLaughlin @smaclaughlin
Director, Idea Lab at Blackbaud
Author, speaker, and NTEN board member
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• First year at NTC: 2008
• Longest-supported nonprofits:
Indiana University, The Salvation
Army, Cornell Lab of Ornithology,
and Room to Read
• Most worried AND excited about
for our industry: The growing gap
between nonprofits that do online
giving really well and those that
don’t.

7. David J. Neff @daveiam
Author, TEDx Speaker, Digital Strategy at PwC, Founder at Lights.
Camera. Help. @npfilm
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• First year at NTC: 2006ish
• Longest-supported nonprofits:
The American Cancer Society,
Movember, Best Friends Animal
Society and MLFNOW
• Most worried AND excited
about for our industry: Changing
demographics, needed
consolidations and idiots starting
redundant nonprofits.

8. The Trends
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9. Where are we?
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Source: Blackbaud 2013 Charitable Giving Report

10. Where are we?
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Source: Blackbaud 2013 Charitable Giving Report

11. Where are we?
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Source: Blackbaud 2013 Charitable Giving Report

12. Where are we?
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Source: Blackbaud 2013 Charitable Giving Report

13. Where are we?
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Source: Blackbaud 2013 Charitable Giving Report

14. Where are we?
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15. Giving Days
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16. Giving Days: What Are They?
• A time-limited (in most cases 12-
24 hours) online fundraising
competition
• Bringing together your
communities (donors,
participants, advocates,
• alumni, corporate partners, etc)
• Raising money for your
community, nonprofits,
programs, institutions
• A single online donation
campaign
• Driven by a sense of urgency
around matching funds and/or
prizes
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17. Giving Days: Why Do They Work?
• Increase revenue from a new
revenue stream (across
channels)-it’s not just online
• Attract new donors and appeal to
more hands-on fundraising
demographic
• Generate buzz and excitement in
the community, with sponsors,
and on social media
• The long-tail effect: successful
days may inspire major donors to
give matches, endow future
programs, etc
• Increase lapsed participant,
donor, alumni participation-new
exciting way to engage
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Dean’s reception held by Columbia College, one major donor
was so excited by the results of giving day he enthusiastically
declared he was going to match the $1.2 million raised by
Columbia College that day
During a Dean’s reception held by
Columbia College, one major donor was so
excited by the results of the prior year
giving day he enthusiastically declared he
was going to match the $1.2 million raised
by Columbia College that day.

18. Giving Days: Success Requires Planning
• As with any program or
campaign, Giving Days
require organizations
to invest resources and
time to plan, execute,
and follow-up. The
rules of good
marketing still hold
true.
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19. Giving Days: Will it Work for Me?
• Nonprofits and communities across a wide variety of verticals are
getting started, with Foundations and Higher Ed leading the way.
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20. Giving Days: Foundations
• Communities Foundation of North Texas Raises Over $25 MILLION,
75K+gifts IN 24 HOURS.
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21. Giving Days: Higher Ed
• Columbia University raises Nearly $8 Million from over 9.5K
donors in 24 hours. (with 31% online conversion rate)
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22. Giving Days: Give Local America
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May 6, 2014
Foundations and Communities across the nation: local and national
sponsor matches
Expected to recruit 20-60% new donors for participating organization

23. Giving Days: How do I get started?
• Consider the Giving Day Model that may work for your organization:
program or fund-centric? Affiliate or chapter-centric? Around a
specific event or milestone?
• Reach out to your local Community Foundation: are you on their
Giving Day list?
• Approach a major donor or major donor prospect, corporate partner
or sponsor with innovative match offer
• Find the right technology partner
• Plan
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24. Alternative Funding
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25. W
Alternative Giving Models
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Huh?
We will cover the following:
• Crowdshaped Fundraising
• Incubators/Accelerators
• Pitch Contests

26. W
Crowdshaped Fundraising
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What does that even mean?
Commonly referred to as crowdfunding. However this has started to change.
Evolving to crowdshaping. Not just crowdfunding.
It’s the collective effort of individuals who network and pool their money, usually
via the Web, to support efforts initiated by other people or organizations.
Crowd funding is used in support of a wide variety of activities, including disaster
relief, citizen journalism, support of artists by fans, political campaigns, startup
company funding, films or free software development, inventions development
and scientific research.

27. W
Crowdshaped Fundraising
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3 Billion in the crowdfunding industry in 2103.
66 million dollars raised for arts projects in 2011 through crowdfunding.
Grew around 100% in 2013.
$93 billion dollar market by 2025.
In the last 5 years sites have grown from a handful to over a 1,000.
Deedvine.com Neighbor.ly

28. W
Crowdshaped Fundraising
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29. W
Incubators/Accelerators
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What does that even mean?
Let’s steal a great idea from the for-profit/start up community. It’s the idea that
some companies and great ideas need a quick push out the gate. They need a
place that will give them access to funds, brains, legal help, office space and
more.
Here’s how that can work:
1.An Accelerator identifies high growth potential organizations.
2.They vet them carefully.
3.Then they help them subscribe to the financial and human capital needed to
execute their growth plans.

30. W
Incubators/Accelerators
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SVP with 2700 partners in 32 cities in 6 countries who have helped
500+organizations.
SVP has giving $46.5 million.
Cost in EU of setting up a business incubator is just under € 4 million.
76% are nonprofit in the EU.
Points of Lights has committed $400,000 in investment across 34 teams.
Innovation+ with Greenlights Points of Light

31. W
Pitch Contests
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What does that even mean?
Let’s steal a great idea from the for-profit/start up community. It’s the idea that
some companies and great ideas need a quick purely financial push. They need a
place that will give them access to funds and quickly. That’s Fast Pitch event.
Here’s how that can work:
1.Vetted finalists will have 3-5 minutes to pitch a panel of judges.
2.They will also pitch the audience.
3.A variety of cash awards totaling are awarded among the team.
4.Each judge brings their own $$ and the audience can donate as well.

32. W
Pitch Contests
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Philantropitch Mashable Social Good Pitch
Caravan Studios
No solid data on size of market.
Varies between $5k - $100k.
Some have no prize, just opportunity to reach.
funders/partners in audience.
Some accelerators end in a pitch day.

33. W
Pitch Contests
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34. W
How do I start?
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1) Do your research. Research fees, credit card providers, time
limits and the legality of your project. Get real about your total
costs.
2) Talk to your existing crowd. Are they interested in this? Conduct
a survey. Ask on social channels. Listen first.
3) Make a great video. Put a face, voice and feel to your
campaign. Stick with that feel throughout your setup and
marketing.
4) Plan perks people want. What incentives drive your crowd?
What are your thank you gifts? Physical or digital?
5) Create multiple entry points. Not everyone has $45 to spare.
What will you do for folks who chip in $15? What if they give
$10,000?

35. Corporate Giving: Or, the Dark Side is
Not Really That Dark
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Flickr: ynnil

36. Corporate Giving: The Facts
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72%
15%
7%
6%
2012 Contributions by Source
Individuals Foundations Bequests Corporations
-10
-5
0
5
10
15
Individuals Foundations Bequests Corporations
Annual Percentage Shift in
Charitable Giving 2011-2012
Percentage of Increase
Total Charitable Giving in the US in 2012 = $316.23 Billion
*Source: Giving USA 2013

37. Corporate Giving: Types of Partnerships
Assess your organization’s needs to find the type of corporate gift that’s
right for you.
• In kind & product donations
• Dollars for Doers & matching gift programs
• Corporate community fundraisers
• Grants & old fashioned donations
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Photos from NVIDIA Project Inspire
2011, $380,000 in materials & 1500
volunteers donated to Full Circle farm.

38. Corporate Giving: Find the Right Fit
Corporations have unique strategic initiatives tied to their charitable
outreach programs. Be strategic about connecting your mission to the
right giving programs.
• Start local, then search national programs
• Your board is your best resource
• Prepare the right data and testimonials to back up your ask
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Flickr: Choconancy1

39. Corporate Giving: How to Approach
Connecting with a Corporate sponsor is more than a simple ask, it’s building
a relationship.
• Know your audience
• Initiate contact casually
• Personalize the ask
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Flickr: rainy city

40. Corporate Giving: Maintain a Relationship
Like any important donor relationship, corporate sponsorship takes effort to
maintain.
• Track and report on the success of your funding
• Spread the word about your sponsor’s generosity
• Cultivate a pro-corporate culture among your staff & board through
transparency and openness
• Understand the opportunity your organization brings your
sponsor, along with gratitude for their involvement
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Flickr: Matthew Burpee

41. Corporate Giving: Who Gives the Most?
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1.
2.
3.
4.
5.
Community development, Financial
education, affordable housing, and environmental
stewardship.
Hunger relief & healthy
eating, sustainability, women’s economic
empowerment.
Economic development, health, education.
Education, veteran’s services, economic
development.
Education, health, environment – biodiversity &
conservation.
The top five most charitable companies in the US in 2012* along with their
strategic initiatives:
*Source: The Chronicle of Philanthropy

42. Corporate Giving: Other Resources
• National Council of Nonprofits Corporate Sponsorship Toolkit
http://www.councilofnonprofits.org/resources/resources-
type/toolkits/corporate-sponsorship-toolkit
• Corporate Giving Online, Foundation Center database of corporate
donors http://corponline.foundationcenter.org
• Business 4 Better Conference & Exhibition, a community that helps
facilitate nonprofit & corporate partnerships
http://www.business4better.org
• IEG, Sponsorship Resources & Consulting http://www.sponsorship.com
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