Twitter Follower Study

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Results of a survey among 122 Twitter users gathered the week of 2/28/2011 to support an article on MediaPost (http://bit.ly/Drew-MP) and a roundtable discussion on March 23rd at BDI's Social Consumer conference (http://bit.ly/hisUwL ).

Empresariales Tecnología

TWITTER FOLLOWER RESEARCH STUDY Conducted March, 2011in partnership with the Business Development Institute

Most Twitter users have under 1,000 followers 3 © Renegade, LLC. 2011

More people use Twitter for their personal brands 4 © Renegade, LLC. 2011

76% would like to increase their follower count 5 © Renegade, LLC. 2011

Most Twitter users want to add at least 1,000 or more fans © Renegade, LLC. 2011 6

Less than half of Twitter users have a follower strategy in place 7 © Renegade, LLC. 2011

Nearly 48% follow more than they are followed 8 © Renegade, LLC. 2011

Most Twitter users don’t want to pay for tools to increase followers 9 © Renegade, LLC. 2011

Among the <20% who have tried a paid tool, trial is scattered across a wide range of brands Most used tools TweetAdder (6) TweetBig (4) SproutSocial (3) Other tools mentioned TweetSpinner (2) Untweep (2) MarketMeSuite TwitCleaner Tweepi Twallow 10 © Renegade, LLC. 2011

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