Keynote Discussion on Social Trends for Non-Profits #nonprofitsocial

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Social media is growing beyond being a fad, with three major trends emerging: increased use of video on platforms like YouTube, Facebook, and Twitter; the continued rise of mobile usage surpassing desktop for social activity; and the need to move beyond just Facebook for outreach as attention spans shrink and other networks like Instagram and Snapchat grow in popularity.

Marketing

Social Media: Beyond the Fad
SOCIAL MEDIA TRENDS 2015
August 19, 2015

AGENDA
• HOW ARE YOU?
• ISN’T IT A FAD?
• BREAKING THROUGH
• 3 BIG SOCIAL MEDIA TRENDS
• QUESTIONS

About Deven Nongbri - @DNONGBRI
Education/Non-Profit
CPG/Fashion
Healthcare/Pharma
Tech/Entertainment
Entertainment/Sports
Everything Under The Sun
Tech/Non-Profit

Source: DOMO, Data Never Sleeps Infographic, January 2015

CONVERGENCE of
PAID, OWNED and
EARNED MEDIA
Source: The Altimeter Group, The Converged Media Imperative, July 2012
10

3 BIG SOCIAL MEDIA SPECIFIC TRENDS
VIDEO
• Goes beyond YouTube
MOBILE
• Mobile-first might not be enough
FACEBOOK
• Facebook-centric approach might not work for everyone
11

FACEBOOK ISN’T FOR EVERYONE
ATTENTION DEFICIT
• The rise other networks, other apps
McAfee, June 2014
45% Instagram
42% Twitter
32% Snapchat
65%
Facebook
12

OTHERS MOVE AT THE SPEED OF REAL-TIME
13

VIDEO, VIDEO, VIDEO
• 4 billion daily views
• 70% videos uploaded directly
• 300 hours of videos uploaded every minute
• Hundreds of millions of hours viewed/day
• 82% of users watch videos on Twitter
• 90% of Twitter videos views on mobile
• ~2 million livestreams in May 2015
YouTube, FB Source: http://fortune.com/2015/06/03/facebook-video-traffic/
YouTube Source: https://www.youtube.com/yt/press/statistics.html
Periscope Source: http://www.adweek.com/news/technology/9-fascinating-digital-marketing-stats-last-few-days-165145
Twitter Source: https://blog.twitter.com/2015/new-research-twitter-users-love-to-watch-discover-and-engage-with-video
14

MOBILE-FIRST MAY NOT BE ENOUGH
SOCIAL ACTIVITY IS ALL
ABOUT MOBILE
• 71% of ALL social activity takes
place on mobile
• Grows to 84.5% by end of 2015
Social Time Source: eMarketer, April 2015
Social Activity Source: comScore MediaMetrix, US Mobile App Report, August 2014
MOBILE TIME ON SOCIAL >
DESKTOP TIME
• Happened in 2013 but almost
60% of time on social is mobile
in 2014
• For many social channels, it’s >
80% 18

THANK YOU!
• TWITTER, LINKEDIN:
@DNONGBRI
• EMAIL:
DEVEN.NONGBRI@EDELMAN.COM

BONUS: HOW NON-PROFITS USE PERISCOPE
What is Periscope?
• It’s an app that streams video over
the Internet via mobile devices so
anyone can watch and interact with
it
22

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Keynote Discussion on Social Trends for Non-Profits #nonprofitsocial

1. Social Media: Beyond the Fad SOCIAL MEDIA TRENDS 2015 August 19, 2015

2. AGENDA • HOW ARE YOU? • ISN’T IT A FAD? • BREAKING THROUGH • 3 BIG SOCIAL MEDIA TRENDS • QUESTIONS

3. About Deven Nongbri - @DNONGBRI Education/Non-Profit CPG/Fashion Healthcare/Pharma Tech/Entertainment Entertainment/Sports Everything Under The Sun Tech/Non-Profit

4. So…Tell Me a Little About Yourselves…

5. “Social Media is just a fad”

6. Source: DOMO, Data Never Sleeps Infographic, January 2015

7. CONTENT SURPLUS 7

8. ATTENTION DEFICIT 8

9. “So how do we break through?” 9

10. CONVERGENCE of PAID, OWNED and EARNED MEDIA Source: The Altimeter Group, The Converged Media Imperative, July 2012 10

11. 3 BIG SOCIAL MEDIA SPECIFIC TRENDS VIDEO • Goes beyond YouTube MOBILE • Mobile-first might not be enough FACEBOOK • Facebook-centric approach might not work for everyone 11

12. FACEBOOK ISN’T FOR EVERYONE ATTENTION DEFICIT • The rise other networks, other apps McAfee, June 2014 45% Instagram 42% Twitter 32% Snapchat 65% Facebook 12

13. OTHERS MOVE AT THE SPEED OF REAL-TIME 13

14. VIDEO, VIDEO, VIDEO • 4 billion daily views • 70% videos uploaded directly • 300 hours of videos uploaded every minute • Hundreds of millions of hours viewed/day • 82% of users watch videos on Twitter • 90% of Twitter videos views on mobile • ~2 million livestreams in May 2015 YouTube, FB Source: http://fortune.com/2015/06/03/facebook-video-traffic/ YouTube Source: https://www.youtube.com/yt/press/statistics.html Periscope Source: http://www.adweek.com/news/technology/9-fascinating-digital-marketing-stats-last-few-days-165145 Twitter Source: https://blog.twitter.com/2015/new-research-twitter-users-love-to-watch-discover-and-engage-with-video 14

15. VIDEO, VIDEO, VIDEO 15

16. VIDEO, VIDEO, VIDEO 16

17. VIDEO, VIDEO, VIDEO 17

18. MOBILE-FIRST MAY NOT BE ENOUGH SOCIAL ACTIVITY IS ALL ABOUT MOBILE • 71% of ALL social activity takes place on mobile • Grows to 84.5% by end of 2015 Social Time Source: eMarketer, April 2015 Social Activity Source: comScore MediaMetrix, US Mobile App Report, August 2014 MOBILE TIME ON SOCIAL > DESKTOP TIME • Happened in 2013 but almost 60% of time on social is mobile in 2014 • For many social channels, it’s > 80% 18

19. QUESTIONS? 19

20. THANK YOU! • TWITTER, LINKEDIN: @DNONGBRI • EMAIL: DEVEN.NONGBRI@EDELMAN.COM

21. 21

22. BONUS: HOW NON-PROFITS USE PERISCOPE What is Periscope? • It’s an app that streams video over the Internet via mobile devices so anyone can watch and interact with it 22

Notas del editor

You can find Deven Nongbri on most social channels with @dnongbri – give it a try! https://twitter.com/dnongbri
What are you wondering about today?
I beg to differ…
Everybody is a creator…
Together but not.
http://fortune.com/2015/06/03/facebook-video-traffic/ https://www.youtube.com/yt/press/statistics.html http://www.adweek.com/news/technology/9-fascinating-digital-marketing-stats-last-few-days-165145 https://blog.twitter.com/2015/new-research-twitter-users-love-to-watch-discover-and-engage-with-video
Cannes Lion Gold for Good, 2015 Best Non-Profit Campaign Globally - https://youtu.be/ZFswLY4-ZjY – 17 million individual videos, 440 million ppl in 159 countries, 10 billion views and $220 million raised CANNES VIDEO FOR ALS ICE BUCKET CHALLENGE - https://youtu.be/ZFswLY4-ZjY
FIND PARTNERS - Yes, it’s hosted on YT, but the AHA is promoting this through FB and all over social media and boosting it with paid media; in fact the Funny or Die tie-in was a paid partnership for distribution where FOD actually came up with the story idea, cast the segment and produced it. THINK UNIQUE - Short form video is just as important as it gets play time on multiple networks – Vine, IG, Twitter and others THINK AUTHENTIC, not overly-produced - people want to see your organization, and more than likely, the people and volunteers behind it THE PIZZA FARM - https://youtu.be/0weSjPKi4cs?list=PLrDeLRAEJG0ZVLhYhBFNYmAdlbcZm5Foa AMERICAN RED CROSS VINE - https://vine.co/v/OUwP7xa7Pe6
You can find Deven Nongbri on most social channels with @dnongbri – give it a try!
You can find Deven Nongbri on most social channels with @dnongbri – give it a try!
Bonus material since we had such a fun time with Periscope…

Keynote Discussion on Social Trends for Non-Profits #nonprofitsocial

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Notas del editor