1. Herding Cats
Creating or Expanding Internal Teams
Dedicated to Entrepreneurship
Doan Winkel
Associate Director of Programs
The George R. and Martha Means Center for Entrepreneurial Studies
Illinois State University

2. Your Task: Expectations
What are your expectations today?

3. Design Thinking
• Mindset – believe you can make a difference
• Process
• Systematic approach to problem solving
• Process to take action when facing a challenge
• Structured approach to generating and evolving ideas
All about action to approach any challenge!

4. Design Thinking
• Start with the present
• Design for the future
Let the past go!

5. Why Design Thinking?
• It is human-centered (be empathetic)
• It is collaborative (include multiple perspectives)
• It is optimistic (change is possible)
• It is experimental (it’s OK to fail)

6. Design Thinking Stages
• Discovery – What is?
• Explore current reality
• Interpretation – What is?
• Deep empathy to understand customer motivations & needs
• Ideation – What if?
• Envision new future by beginning with possibilities
• Experimentation – What impacts?
• Make choices & get going
• Evolution – What works?
• Launch!

7. Step 1: Define The Challenge
•
List topics
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Frame the problem
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Develop end goals
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Define measures of success
•
Establish constraints
How might we . . . . ?

8. Your Task: Define The Challenge
How might we . . . . ?

9. Discovery & Interpretation
• Begin to create meaningful solutions
• Begin with deep understanding for customer needs
•
How do they frame problems?
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What are their mental models?
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What are their constraints?

10. Discovery
Customer personas
Who are they?
What are their attributes?
What do they care about?
What do they not care about?
What are their ambitions?

11. Ideation
• Deliberate iteration at the intersection of
constraint, contingency, & possibility
• 5 key questions
•
•
•
•
•
Who are you?
What are you offering?
Who are you offering it to?
Why do they care?
Do you have any core technology or competencies?

13. Your Task: Ideation
What’s your Really Big Value Idea?
5 key questions
Who are you?
What are you offering?
Who are you offering it to?
Why do they care?
Do you have any core technology or competencies?

14. Experimentation
• Bring your ideas to life with prototypes
• Cycle
• Build, share, learn, improve, refine
• Iteration & choices

15. Your Task: Experimentation
Bring your idea to life

16. Evolution
• Planning (next steps)
• Documentation
• Building community

17. Your Task: Evolution
What’s your plan?
How will you build community?

18. Thank you!
@Trep_Ed
http://www.linkedin.com/pub/doanwinkel/17/221/741
http://www.doanwinkel.com/
http://teachinglean.com/
http://usasbelaunch.org/