Marketing Digital

1. A Pioneer in Digital Marketing
ACBL MEDIA

2. Objectives
01 Profile Strengthening of Telangana Government
By designing a communications strategy plan that builds on the strategic
priorities of Telangana Government
02 Improving department interaction
By managing media relations and highlighting key news on announcements
and approvals
03 Social Media Promotions
Through creating blogs, Facebook pages, twitter handles, YouTube thus
making Telangana Government programs more popular and brand awareness.
04 Key Influencer Program
Influencer program will aim at engaging top influencers in the Departments
and will also focus on blogs & forums and other social channels.

3. Strategies
These are the names of news agencies that are going to
publish the latest news on Telangana Government. Every
major event that will take place in Telangana Government
will be published here.
https://www1.cbn.com/
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https://www.straitstimes.com
https://news.sky.com/
https://www.indiatoday.in/
https://timesofindia.indiatimes.com/
https://www.firstpost.com/
https://www.thehindu.com/
https://andhravstelangana.in/
https://www.southreelnews.com/

4. Every important news that is going to change the course of
Telangana Government will reach out to you. This is going to
take place both before and after an event.
The country failed to know about the second position that
Telangana landed in EODB (Ease of doing business). All of this
happened because social media failed to cover it.
Telangana Government is trying to create awareness among
citizens with its efforts just like every other successful
government. One such way is creating motivational videos with
goals and ideas for employees and workers.
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Telangana Government is trying to spread the word about its
actions and working environment. This not only creates
awareness among citizens, but it also helps to build trust with
the Government of our country.
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In order to popularize our brand online we will be following
functional and emotional stories. This will educate the
customers about the efforts and actions of Telangana
Government.
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5. We need to stand tall and proud amidst the other states of India.
This can be done by making the strengths and achievements of
Telangana Government public.
Will be working towards ways by which it can promote and
create brand recognition among the target audience.
Create awareness on how TS-iPASS works, for speedy
processing of applications and project approval.
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Our approach is to create more of creatives (Location,
Services, Products etc.) on Telangana Government as people
find it more interesting. These colours visuals attract the
attention of target audience 3 times more than a content filled
with only words.
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Telangana Government is promoting infographics by creating
the needed digital platform. This is done with Design
Infographics (Flow chart, Revenues Comparison, Year wise
growth % etc.)
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6. The youth’s attention is brought to the jobs that Telangana
Government is creating.
The problem of unemployment needs to end, and Telangana
Government is creating the awareness needed for it with its
policies and schemes.
Telangana Government website will rank on first page of major
search engines. While citizen enters events, schemes, policy
related queries of Telangana government or proposed
keywords.
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You will find live videos that were made on special events,
release of different products and the program that involved CM.
These are some of the ways by which we are trying to divert
the attention towards Telangana Government.
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Telangana Government awareness campaign on Telugu, Hindi
and English medium.
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7. About
ACBL Media
Welcome to the world of ACBL…. Where Your
Imagination and Our Creativity become a Reality.
When you need an advertising
medium that’s cost – effective
and long lasting, and that gives
you the necessary reach and
the frequency, think of ACBL
Media Pvt. Ltd.

8. Mission
To provide innovative and effective in
tegrated brand marketing and
public awareness which
help our clients grow their
businesses and realize their
marketing goals.
Vision Public Awareness
Delivering results-oriented brand
marketing programs and public
awareness campaigns that enhance
our clients’ awareness, improve
their sales and foster their growth.
We design corporate and brand
communication programs
keeping in mind our stakeholders
who are involved in managing
and orchestrating internal.

9. Website Design Mobile App Development
Web Development
Media Advertising Digital Marketing
Services

10. Traditional vs Digital Marketing
Traditional Digital Marketing
Reach Limited to Area Global
Target Audience Not Specific Very Specific
Price
Very expensive
( Paper ads etc. ) Not expensive
ROI Not Guaranteed Guaranteed

11. Digital Marketing Services
Digital marketing refers to
advertising delivered through
digital channels such as search
engines, websites, social
media, email, and mobile apps.
01 02 03 04 05
Search
Engine
Optimization
Search
Engine
Marketing
Social
Media
Marketing
Email
Marketing
Mobile
Marketing

12. Search Engine Optimization

13. How is SEO Done?
 SEO depends on many factors and algorithms created by Search
Engines
 200+ Factors used by Google to Rank a Page.
 82% of the Search Users click on Organic Links
 SEO increases the Leads and Brand Authority
 SEO takes a Good time and Effort.

14. Pay Per Click Marketing

15. How to Do PPC ?
 PPC can be implemented using these programs
 Google AdWords
 Bing Ads
 18% users click on Paid Ads
 Very Fast and Effective Marketing

16. Social Media Marketing
✓ To Increase Brand Awareness and Business Leads
Facebook Pinterest / InstaGram
Google + YouTube
Twitter LinkedIn

17. Email Marketing

18. Email Marketing Benefits
 Better ROI compared to other marketing channels
 Easily personalize your email messages
 Easily segment groups of prospects and customers and send them
specific marketing message
 Easy to test, optimize, and continually improve your
email-marketing results
 Easy to track engagement, as well as sales and conversions.

19. Mobile Marketing
81%
Of conversions (store vis
it, call or purchase) trigg
ered by mobile search
occur within
5hrs

20. Facebook
Creating Page
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Buzz Creation
Integrating Page with Other Social Media
Channels
Joining Groups & Pages
Adding Members
Sharing Links
Create Facebook “Like” button & Badge, to
place it in the website & blogs
Run Contests, Promotional Campaigns, Polls
Promote Blog / Feed
Adding Custom Tabs

21. Twitter
Creating Twitter handle
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Post Tweets with Site link (content form
the site)
Following Key influencers
Use hash tags for Keywords
Tweeting based on trends
Retweet influential tweets
Post neutral updates frequently
Influence Mentions
Create a Twitter Badge & place it on the Site &
Blogs
Increase the followers base constantly

23. Our Media Clients
Media Partners

24. Thank you