Profesyonel SEO İçerik - Aleyda Solis - SEOzone 2014 Sunumu
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Uluslararası SEO danışmanlığı yapan, SEO ile ilgili bir çok kaynakta yazıları yayınlanan Aleyda Solis, SEOzone 2014’te en beğendiğim sunumu gerçekleştirdi diyebilirim. Hem yüksek enerjisini yansıtarak, hem de SEO makale konusunda “İçerik kraldır” lafının çok ötesinde bilgiler vererek, detaya inerek faydalı ve ders verici bir konuşma gerçekleştirdi.
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Profesyonel SEO İçerik - Aleyda Solis - SEOzone 2014 Sunumu
- 1. Maximizing Your Content for Seo Success & Love #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 2. Speaker Blogger Sharer @aleyda +aleydasolis Hello Istanbul! My name is Aleyda Solis Seo #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 3. Let’s talk about Content for Seo Today #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 4. Making it “keyword” relevant is not enough #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 5. There are more characteristics to be fulfilled #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 6. To maximize your content Seo performance #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 7. It shall be bot-friendly #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 8. Panda Proof #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 9. Rank & attract your audience attention #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 10. Educate about your offering #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 11. Communicate your news #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 12. Help you sell your products or services #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 13. Provide a great experience #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 14. Which will get your audience endorsement. #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 15. In a continous & scalable process #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 16. Raise your hand if you follow all this! #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 17. We have a challenge #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 18. But we can improve to achieve these goals #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 19. Start by asking the following questions #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 20. Who are & How my audience search? #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 21. Go beyond “keyword relevance & search volume” CONTENT FORMAT SCENARIOS PERSONAS USED DEVICES INTENT TOPICS #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 22. Identify terms, phrases, modifiers, variants http://keywordtool.io/ #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 23. Expand your ideas thanks to your competitors http://semrush.com/ #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 24. See which vertical & format provides more traffic http://similarweb.com #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 25. Identify your Web most linked content & topics http://www.google.com/analytics/ http://opensiteexplorer.org #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 26. Check your most shared topics, formats & platforms http://www.google.com/analytics/ http://socialcrawlytics.com #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 27. Search the most shared content in social networks http://www.google.com/analytics/ #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI http://buzzsumo.com
- 28. Verify the devices used for the relevant queries http://www.google.com/analytics/ #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 29. Map this with your customer journey #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html
- 30. Answer when do they search what and how #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI + INFORMATIONAL review tips guide news TRANSACTIONAL buy reserve purchase register OR OR OR PRODUCTS BRANDS TOPICS
- 31. Profile your Audience & Identify your Personas BACKGROUND CHARACTERISTICS ACTIVITIES & MOTIVATIONS CONTEXT SCENARIOS #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 32. Check-out these Personas guides http://moz.com/blog/personas-understanding-the-person-behind-the-visit http://www.creativity101.com/creating-a-persona-why-and-how/ #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 33. Prioritize topics & keywords based on your findings BEHAVIOR relevance volume competition seasonality persona intent scenario BUSINESS availability profitability STATUS content existence content format rankings traffic conversions growth #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 34. How to connect with my search audience and fulfill their needs while giving the best experience? #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 35. http://www.google.com/webmasters/tools/richsnippets http://moz.com/blog/google-organic-click-through-rates-in-2014 By giving your content the best visibility… #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 36. Which is not just about rankings anymore http://www.google.com/webmasters/tools/richsnippets #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI local carrousel business reviews maps
- 37. But also about optimizing for search features http://www.google.com/webmasters/tools/richsnippets #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI news images answer box knowledge graph
- 38. Our optimization efforts should evolve as Google http://www.google.com/webmasters/tools/richsnippets #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 39. Optimize the experience of your content map topics with web architecture identify content type & format to target each topic optimize content (pages, images, videos) for targeted keywords use structured markup to give a meaning to your content verify that your content is correctly seen by search engines make sure your content is correctly shown in all devices facilitate your content share-ability #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 40. x Map the prioritized topics with your web areas community product category 2 learning center events home product 1a product 1b product n1 product n2 category a category b blogproduct category 1 product category n #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 41. As well as the content type & format #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI www.distilled.net/blog/the-content-matrix/
- 42. Avoid internal content duplication issues www.siteliner.com/ #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 43. and the lack of targeted relevance #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI NO YES
- 44. Check out these resources to solve it http://moz.com/blog/parallax-scrolling-websites-and- seo-a-collection-of-solutions-and-examples #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI http://builtvisible.com/on-infinite-scroll-pushstate/
- 45. Make sure each page has an attractive content offer #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI http://youtu.be/8DNzUWgHtKc
- 46. #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI meta description headings title body text images url keywords or topics in videos Optimize your content towards their targeted terms
- 47. Each page should be considered a landing page #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 48. Attractive, with purpose, built to connect & convince #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI https://blog.kissmetrics.com/landing-page- design-infographic/ http://www.slideshare.net/ScottValentine1/how- to-optimize-landing-pages-for-conversions
- 49. When optimizing, think on your personas #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI title good poor meta description url fair begin with targeted term ~ 55 characters for desktop & ~ 60 for mobile descriptive and attractive expanding title, inviting users to click ~150 characters for desktop & ~115 characters for mobile short & descriptive targeted terms in url
- 50. Don’t forget to optimize your images #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI surrounding text alt description file name optimize with the targeted terms structured markup
- 51. And your videos too! #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI title file name optimize with the targeted terms caption or surrounding text structured markup
- 52. Test how your content is delivered for all devices #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI https://developers.google.com/speed/ pagespeed/insights/ https://developer.chrome.com/devtools/docs/ device-mode
- 53. Making sure each target their users characteristics #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 54. Give your content a meaning with structured data support.google.com/webmasters/answer/99170?hl=en #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 55. Which in some cases will give extra-visibility too #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 56. www.google.com/webmasters/tools/richsnippetstools.seochat.com/category/schema-generators Use generators & testers for the implementation #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 57. Facilitate your content shareability with buttons #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 58. And mark your content for social sharing #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 59. Maximize your visibility in social networks with them #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 60. You can verify them with their own validators https://developers.facebook.com/tools/debug/ https://cards-dev.twitter.com/validator #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 61. Always enable ways to distribute your content www.siegemedia.com/embed-code-generator philnottingham.com/tools/video-embed-link-generator/ #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 62. Ugh! But this is so much work #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 63. moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization But now you’ll have an optimized page! #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 64. #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI It’s about being consistent & multidisciplinary
- 65. And what happens when I run out of content ideas? #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 66. #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI It’s about being (again) consistent & creative target trends, news & updates your research reformat & repurpose successful content curate existing content for hot topics have an editorial calendar & schedule make use of user generated content
- 67. #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Keep updated with Content & Keywords Alerts buzzsumo.com
- 68. Like they have done! #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
- 69. #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Like they have done!
- 70. #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Like they have done!
- 71. #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Your content deserves visibility! Let’s give it that.
- 72. Thanks Seozone! Do you have questions? #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI