ICAWC 2015 - Svetlo and Nadia - Emergency Fundraising. How we raised 210K in 78 days in The EU’s Poorest Country

1. Emergency fundraising
How We Raised €210k in78 Days in
The EU’s Poorest Country

2. 1. “Charity” and “NGO” are bad words, as
Bulgarians connect those with fraud, money
laundering and so on.

3. 1. “Charity” and “NGO” are bad words, as
Bulgarians connect those with fraud, money
laundering and so on.
2. For most of the population, every single cent,
spend on animals is a pure waste of money.

4. 1. “Charity” and “NGO” are bad words, as
Bulgarians connect those with fraud, money
laundering and so on.
2. For most of the population, every single cent,
spend on animals is a pure waste of money.
3. Bulgaria is the EU’s poorest country.

5. € 210 000
€ 300

6. € 210 000
€ 100

7. € 210 000
58 years

8. € 210 000
Impossible?
...or is it?

10. Please click the following link to view the video
https://www.youtube.com/watch?v=_nwjbaA9GtY

12. • Reaching animal lovers

13. • Reaching animal lovers
• Reaching people who don’t really care for
animals

14. • Reaching animal lovers
• Reaching people who don’t really care for
animals
• Getting money from people who don’t like
dogs

15. • Reaching animal lovers
• Reaching people who don’t really care for
animals
• Getting money from people who don’t like
dogs
• A miracle

16. Reaching animal lovers

17. Reaching people who don’t really care

18. Reaching people who don’t really care

19. Reaching people who don’t really care

20. Reaching people who don’t really care

21. Reaching people who don’t really care

22. Reaching people who don’t really care

23. Giving something in return

24. Giving something in return

25. A miracle

26. A miracle

27. Thank you!