The document discusses designing for user delight in user experience (UX) design. It notes that humans get bored easily so UX design needs imagination, confidence, and to consider long-term clients. Designing for usability alone is not enough - sites also need to be desirable through aesthetics, which can create better impressions, relax users, and make sites feel easier to use. The key is to move beyond basic usability to add elements of fun, surprise, and beauty to create delightful experiences that users will want to engage with and revisit. The presenter advocates an approach to UX design that solves problems while also making things pleasing to use.

1. Belinda Darcey
Beyond UX :
Designing for Delight
@belindadarcey
dolcedesign.com
Please sit as far forward as
possible so latecomers can
enter with a minimum of fuss.
Also, there are treats in store
for the first 4 rows.
Nice treats.

2. UX Design today

3. WIX WEEBLY
SQUARESPACE WP.COM

4. “I need a website…”
• that comes up on page 1 of Google results
• includes social media links
• is mobile-friendly
• that our customers want to engage with
on social media, that they will want to visit
again and again and again….

5. Designing for Delight
The Bad News
• humans get bored easily
• imagination required
• confidence required
• long-term clients
The Good News
• measurable
• billable
• interesting
• creative
• happy clients

6. Usable Vs. Desirable

7. The Element of Surprise

9. “Design is
not about
making things
pretty.
It’s about
solving
problems.”

10. Oh really?

11. Aesthetics dictate emotions.
• create a better first impression
• users are more relaxed
• the site is perceived as easier to use

12. “Houston, we have a problem…”
ugly-fest snore-fest

13. http://www.smashingmagazine.com/
2012/08/24/the-designer-will-make-
it-pretty/
http://alistapart.com/article/
indefenseofeyecandy

14. Design is
not about
making things
pretty.

15. Design is
not just about
making things
pretty.
It’s also about
solving
problems.

16. Usable
Usable
+
pretty
Usable
+
pretty
+
fun
+
surprise
Usable to Delightful

17. Jackpot.

18. If we don’t care, we won’t share.

21. 1 2
3 4

30. Mr. Porter

39. Questions?
Belinda Darcey
dolcedesign.com
@belindadarcey
Don’t go anywhere! Michael Bluma is up next and he’s awesome!