This document proposes a business-driven approach to implementing BYOD (bring your own device) at ACME. It outlines benefits like lower costs, productivity gains, and employee satisfaction. The proposal recommends defining metrics and success criteria, assessing risks and opportunities, mapping requirements to business needs, and creating a conceptual architecture and high-level plan with needed resources. A pilot program is suggested to verify constraints and test the Cranfield BDN (business dependency network) model for aligning BYOD with ACME's business drivers.