Personal Information
Organización/Lugar de trabajo
Washington D.C. Metro Area United States
Ocupación
Louis Rosenfeld Distinguished Scholar and Professor of Marketing at The George Washington University School of Business
Sector
Education
Sitio web
http://sloan.ucr.edu/
Acerca de
Donna L. Hoffman, an internationally recognized expert in digital commerce and Internet marketing, is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the George Washington University School of Business. Hoffman's research is focused on the behavioral and quantitative study of online consumer behavior and Internet business strategy.
Hoffman is also the co-founder of eLab, an internationally recognized, award-winning research lab for fielding online experiments and surveys regarding the Internet. The New York Times calls this pioneering effort “one of the premiere research centers in the world for the study of electronic commerce” and the Wall Street Journal reco
Etiquetas
tom novak
donna hoffman
consumer experience
interaction
assemblage theory
marketing
internet of things
george washington university
topological data analysis
center for the connected consumer
smart devices
ayasdi
self-expansion
self-extension
machine learning
sensors
use cases
wearables
game design
extrinsic reward
intrinsic motivation
gamification
big data
tda
possibility space
ifttt
cyborg appendage
robot partner
anthropomorphism
smart home
emergent properties
Ver más
Presentaciones
(5)Personal Information
Organización/Lugar de trabajo
Washington D.C. Metro Area United States
Ocupación
Louis Rosenfeld Distinguished Scholar and Professor of Marketing at The George Washington University School of Business
Sector
Education
Sitio web
http://sloan.ucr.edu/
Acerca de
Donna L. Hoffman, an internationally recognized expert in digital commerce and Internet marketing, is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the George Washington University School of Business. Hoffman's research is focused on the behavioral and quantitative study of online consumer behavior and Internet business strategy.
Hoffman is also the co-founder of eLab, an internationally recognized, award-winning research lab for fielding online experiments and surveys regarding the Internet. The New York Times calls this pioneering effort “one of the premiere research centers in the world for the study of electronic commerce” and the Wall Street Journal reco
Etiquetas
tom novak
donna hoffman
consumer experience
interaction
assemblage theory
marketing
internet of things
george washington university
topological data analysis
center for the connected consumer
smart devices
ayasdi
self-expansion
self-extension
machine learning
sensors
use cases
wearables
game design
extrinsic reward
intrinsic motivation
gamification
big data
tda
possibility space
ifttt
cyborg appendage
robot partner
anthropomorphism
smart home
emergent properties
Ver más