In the energy/nutrition bar category, new flavor and ingredient introductions along with improvements in taste and mouthfeel have made the future of these products look a lot more interesting.
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Food Bars MarketTrends in Cereal/Granola Bars and Energy/Nutrition Bars
1. Food Bars in the U.S.: Trends in Cereal/Granola Bars and Energy/Nutrition Bars
Food bars have been making noise in the marketplace recently, posting double-digit growth
rates for successful product types. Reasons for this surge include a wave of new product
launches, increased sophistication in marketing bars to different consumer sets, and
continued innovation in delivery formats. Eating trends such as the blurring of meals and
snacks, an emphasis on portion control, and increasingly informal, spur-of-the-moment, and
customized eating all favor the food bar market.
A main trend in the food bar market overall is the blurring of distinctions between
cereal/granola bars and energy/nutrition bars. Broadly speaking, cereal/granola bars are
focusing more on nutrition and incorporating functional ingredients (such as added protein
or fiber), while energy/nutrition bars are incorporating ever more creative and decadent
formulations to make them more appetizing.
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Although overall the cereal bar segment has seen little growth beyond that achieved
through price increases, new products continue to be introduced to meet more targeted
consumer needs. Cereal bar manufacturers are targeting consumers who wish to move
away from treats and are looking for a workout energy boost, a nutritious snack or even a
fast meal replacement option. Over the past few years, cereal bars with reduced calories,
fat or sugar have performed quite well, although the number of product introductions with
these claims has fallen sharply in the last five years. Manufacturers are addressing more
sophisticated concerns, such as creating products to supplement perceived nutritional
deficits that might be incurred in a weight-loss program. High-protein, low-carbohydrate or
balanced-gastrointestinal formulations have seen good growth.
In the energy/nutrition bar category, new flavor and ingredient introductions along with
improvements in taste and mouthfeel have made the future of these products look a lot
more interesting. Among the functional ingredients that manufacturers are using to vary the
nutrition bar formula are CoQ10, L-carnitine, omega-3, resveratrol, and vitamin K2.
Major points covered in Table of Contents of this report include:
Chapter 1: Executive Summary
Chapter 2: Food Bar Market Overview
Chapter 3: The Cereal/Granola Bar Category
Chapter 4: The Energy/Nutrition Bar Category
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Report Details:
Published: March 2012
No. of Pages: 208
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