December 2, 2009 presentation to The Ohio State University American Marketing Association.
Personal branding and marketing in the evolving world of media.
7. Don’t Get Me Wrong. Traditional Media isn’t dead.
8. Don’t Get Me Wrong. Traditional Media isn’t dead. BUT…
9. Don’t Get Me Wrong. Traditional Media isn’t dead. BUT… It’s role has changed. It’s effectiveness has changed. And the way it’s used as a market tool NEEDS to change.
17. Standing Out What do you want to be when you grow up? What’s your* PERSONAL BRAND going to be?
18. Standing Out What do you want to be when you grow up? What’s your* PERSONAL BRAND going to be? *You better decide before someone else decides for you.
20. Standing Out What will I find if I Google you? … You think they aren’t?
21. Spreading The Word You are your own most important marketing client. You are the most important word-of-mouth-marketing project you will ever work on.
29. Standing Out Let me ask you a question… Resume vs. Book? So… where’s your book? “ Do something worth the writing, or write something worth the reading.” ~ Ben Franklin
34. Standing Out Publishing is easy… Compelling content? Not-so easy. … Or is it? Tips, Lists, Research, Polls, Anthologies Lessons Learned, Case Studies… “ Diary of a Marketing Student”