A look at various types of information an organization needs and how to obtain it. The focus is on external sources (as opposed to internal sources as in BI).
We look at information using the 6W framework - why, what, where, when, who and why
8. Why Questions Why do you need this information? Recursive : Why, Why, Why?
9. Where Questions Where do you get your information from? Where do you find these sources?
10. How Questions How do you get information? How do you use it? How much do you lose?
11. When Question When Do You Need Information? When do you use it? On-demand vs. Collect in anticipation?
12. Information and Intelligence Industry Intelligence Marketing Intelligence Sales Intelligence Product Intelligence Technology Intelligence Information Intelligence
13. Industry Intelligence Where is your industry going (trends)? What are others doing in the industry? What are some possible disruptions you can cause?
14. Marketing Intelligence Who are your customers? How do you reach them? What else do they buy? Who else do they buy from?
23. Refine and Share Refine Information by Collaborative Editing, Tagging, Annotations. Identify useful actionable intelligence and share within your Organization, Customers and Industry
24. Free Tools Blogs (Discovery, Information, Social) Search - Discovery, Information Feeds – Discovery, Information, Limited Filtering Portals – Discovery, Information Industry eZines - Discovery, Information Newsgroups/Discussion Groups/Forums – Discovery, Information Twitter – Discovery, Information, Real-time LinkedIn – Discovery, Extraction, Information, Share Ning– Discovery, Sharing, Information Google Alerts, InfoMinder, InfoStreams – Discovery, Information Compete – Filtering, Information Indeed (Jobs and Job Trends) – Discovery, Information, Extraction Open Calais – Extraction Alltop - Information