Social Do's and Don'ts

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The document discusses social retailing strategies and tactics for retailers. It provides a blueprint for social media goals of enforcing brand image, attracting more customers, and increasing loyalty. The blueprint lists strategies like listening, understanding, attracting, and engaging customers. Specific tactics include sentiment analysis, targeted advertising, user generated content, check-ins, and gamification. The document also outlines five dos and don'ts for social retailing, such as establishing a social media presence, rewarding top fans, making shopping social, and mining customer data while respecting privacy.

Tecnología Empresariales

Social Retailing Do’s & Don’ts
David Dorf
Sr. Director, Technology Strategy
1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

Are Consumers
Following Retailers
on Social Media?

2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

Reasons for
Following Retailers

3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

How are they
Interacting with
Retailers?

4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

Five Do’s and Don’ts for Social Retailing

6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

Establish Beachheads, now!

1

7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

Don’t Use Interns

1

8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

Acquire Fans & Followers

2

9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

Don’t Use Those Counts as Metrics

2

19,286 27,824,199
subscribers video views

10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

Reward Your Best Fans & Followers

3

11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

Don’t Treat All Customers Equally

3

12 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

Make Shopping Social

4

13 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

Don’t Recreate Your Web Store

4

14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

Mine Psychographic Data

5

15 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

Don’t Be Creepy

5

16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

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