Event: Government 2.0 Conference-cum-Exhibition Organizer: Hong Kong Information Technology Federation (HKITF) Date: June 25, 2010 Time: 2:00 pm – 6:00 pm (TBC) Venue: 4/F Exhibition Centre, HKPC Building, Kowloon Tong Objective: With enthusiasm to promote e-Government service amongst the Government officials, general public and IT industry practitioners, Government 2.0 Conference with the support of Office of the Government Chief Information officer (OGCIO) was held on June 25, 2010 to explore the strategic directions of e-Government service in Hong Kong, investigate the possibility and challenges of using Web 2.0 tools for e-Government service. Event Agenda: http://www.tinyurl.com/gov20-agenda

1. Patricia Lau
Deputy Head
Efficiency Unit

2. • Providing a “single window” to government
services and information
Objectives • Enhance user experience with value-added
content
• Collaborate with:
• 180 departments / NGOs
Where • Private sector content partners (media,
are we at cartoonists, performers, etc.)
• A baby website – about 3 years old

3. A New Experience on …
• Engaging the youth
• Generating content
• Leveraging technologies

4. We engage the youth from the outset
Gathering
• Telephone survey on >1000 youths
requirements
User
• Portal design competition
prototyping
Winning
prototype refined • Over 20 focus groups conducted
as final product
Ongoing
• 4 focus groups/year, online surveys
development

5. And we are doing it differently this year
Peer-to-Peer Y Party adopting
Discussion Web 2.0 tools
Participant’s Contextual Interviews
Day Journal & Observation Studies
led by Peer Groups
…. to find out the changing expectations and behaviours of
our audience

6. We have a younger look and feel …
Departmental
Youth.gov.hk Website
… our audience told us that we are different from
other government websites

7. And a powerful search engine …
1,000 entries
1,800 entries
100 entries
… on the 1st consolidated database on government youth services

8. From the feedback of the young people …
Career-related information & activities Pop culture & icons Seasonal themes
Mini site on
Shanghai Expo
Blogger/
Job Shadowing Day Performer
Pop star on Celebrate 60th
JUMP Career Seminar Anniversary of
family and love
Founding of PRC
… we develop value-added content /programs of interests to them

9. To strengthen our brand …
… we leverage others expertise and brands

10. And to increase ‘stickiness’ …
Photo-ops at “My
the Community” An Odyssey Shanghai
Government Photo of Chinese Expo – Go,
House Competition Cinema Go, Go
… we organise on ground events bringing our virtual
relationships to the physical world

11. To become a platform for sharing …
Twitter following our bloggers
Study tours
to the Virtual youth community on
mainland Shanghai Expo in Facebook
Youth Studio with rating
function to cultivate
creativity
Videos on government
jobs and interview tips
… youth.gov.hk has adopted RSS, Podcast, Facebook, Twitter, etc.

12. Youth.gov.hk has a mobile version

13. Challenges
• Maintaining up-to-date, seasonal, current, topical,
Generating relevant information – both ‘bread&butter’ services
and anchor projects
content
• Massaging/leveraging existing content
• Podcasts, RSS, Facebook, Twitter, …
Leveraging • PC, laptops, mobile phones, iPads, …
technologies • What’s next ?
Engaging • Interests of the youth changes
youth • What is our uniqueness?
youth.gov.hk needs to continuously reinvent ourselves