Community camaraderie and culture
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Case study using Bonfyre at Express Scripts as part of culture shaping program launched in 2015. Presented at ALI Strategic Internal Branding Conference in Scottsdale, AZ April 2016
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Community camaraderie and culture
- 1. Community, camaraderie and culture Presented by Jennifer Pruett Sr. Director HR Communications Chris Dornfeld President + Co-founder ALI Strategic Internal Branding Conference, Scottsdale, AZ, April 2016
- 2. | Despite enormous benefits most thinking about employee engagement and culture is frozen in time 70% of companies collect engagement data but only 20% transform that data into visible action Employee engagement remains unchanged over last 15 years costing US businesses over $450b annually 82% of leaders say they believe that culture is a competitive advantage, yet fewer than 1 in 3 say they understand their organization’s culture Aon Hewitt Gallop, Harvard Business Review - Deloitte
- 3. | If people are the advantage in the knowledge economy, HR is the most important department in a company…right?
- 4. | We need to build flexible, inclusive systems and business models to accommodate diversity and change Average US adult checks phone 110 times a day, carries 2.9 devices and spends 23 hours a week texting 60% of Millenials say they would quit their job if their boss banned them from doing personal tasks on their phone at work 43% of the US workforce (63,000,000) is expected to work from home by 2016 Gallup, USA Today Mobile Iron - Forrester Research
- 5. | If you don’t like change, you're going to like irrelevance even less The average life expectancy of a company is 12.5 years (a Fortune 500 is less than 40) - General Eric Shinseki, Army Chief of Staff, Stratix Group, The Living Company
- 6. | There are 3 communication channels in the workplace Company to People Systems to People People to People
- 8. | We started with our annual HR Summit after a merger with our largest competitor Bringing together two groups of people with very different cultures • 85% of attendees joined • 76% shared content • Over 1,800 photos, chats and likes
- 9. | We started with our annual HR Summit after a merger with our largest competitor
- 10. | Expanded to build a culture of inclusion with our Employee Resource Groups • Platform for employees to have a voice and create a sense of community • Bonfyre as a catalyst in ERG development • 811 people joined six ERG communities • 4,606 pieces of content shared • 57.2% of participants uploaded content • 51,500 opens
- 11. | Our communication ecosystem is growing organically 89 Bonfyre communities 1,900+ employees 29,500+ pieces of content
- 13. | Engage legal early… or maybe not. Strategy is important
- 14. | Have rules and expand the field of play but let employees play the game.
- 16. | What’s next?
- 17. | What’s next? Enterprise-wide culture change Leverage data to inform “agile” culture process A learning process vs. a plan (infinite vs. finite)
- 18. | Thank you!
Notas del editor
- How many of the companies represented today have published on their website “employee are our greatest asset?” How many companies conduct an annual employee engagement survey? Employee engagement is flat – despite all of this technology Productivity is flat – or maybe even declining – despite all of this technology Companies are going through change – and who will lead it?
- Does anyone disagree with this statement? HR is going through a great deal of change – from an administrative function to the MOST IMPORTANT DEPARTMENT Guess what department will have the greatest impact on the growth and profitability of a company in the knowledge economy? Would most sr. staff agree with this? Are we talking about what a company looks like in the knowledge economy or are we assuming the models we created 100 years ago with the industrial revolution will not change?
- We are a hyper connected culture. We are bionic Who here watched the bionic man or the bionic woman growing up? How many companies use mobile technology as their primary source of communication with employees? How many ban the use of personal devices at work? 60% of millenials… CHANGE READY ORGANIZATIONS
- Company to People: Company news and general updates – primary use of the Intranet System to People: Communication and tools about process and work People to People: Personal stories, team building and camaraderie, humanizing leadership and giving people a voice, - in other words, engagement, culture. Which of these channels will have the greatest impact on culture? Team building? Retention? Collaboration? Engagement? Productivity? Imagine a company that understood how to leverage each one of these channels… A company that instead of an annual engagement survey used real time intelligence on engagement and sentiment… a company that gave everyone a voice, regardless of location or job function. How would a company like that perform? Data suggests 200% - 400% better, 7 times better retention and 500% more productive. Don’t think HR is the most important department?
- Its my pleasure to introduce Jennifer Pruett, Sr. Director of HR communication for Express Scripts.