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Tudou Intro
1.
Tudou 土豆网
The Leading Video Site in China March 2008 Private & Confidential
2.
3.
Tudou is serving
same amount of traffic as YouTube & Tudou
4.
5.
Tudou is top
video site by PVs & Time on Site iResearch data
6.
Tudou is top
video site by PVs & Time on Site iResearch data
7.
Tudou has best
demographic balance of 3 top video sites estimates from adlab.microsoft.com
8.
Tudou is a
top site on Google tudou youku 56
9.
Tudou is a
top site on Baidu, video is top search term
10.
Video is One
of the Top Online Activities in China Source: CNNIC report, January 2008
11.
12.
13.
Homepage promotion spots
Recommended Playlists Be first to watch new hot clips Promotional Buttons
14.
Channel Homepage promotion
spots 右上角矩形 Flash banner
15.
Specialized Channels for
Content Providers
16.
Co-branded promotion with
music label Example: Guo Meimei 郭美美 , new singer of Warner Music; 6,000,000 views within 2 weeks Link from music channel home page
17.
18.
Home Page Embedded
video ads on home page
19.
Search Result Page
Embedded video ads on search result page
20.
Curtain Pre-roll full
screen static image while video loading
21.
Curtain Pre-roll full
screen static image while video loading
22.
Background Background full
screen clickable image while video plays
23.
Background Background full
screen clickable image while video plays
24.
Pre-roll Pre-roll video
ads 5, 10, 15 seconds while video loading
25.
Interstitial Video ads
5, 10, 15, 30 seconds in between videos in a playlist
26.
27.
Some Advertising Customers
on Tudou