The case study is about Dot Com Infoway's design and development team's challenge of creating highly functional Apps for Sony Music India. The purpose of these Apps was to provide mobile users with unlimited streaming for their favorite movie tracks.

1. CASESTUDY
iPhoneAppDevelopmentforSonyMusicIndia
www.dotcominfoway.com
CLIENT
Challenge
Solution
SonyMusicIndia,awhollyownedsubsidiaryofSonyMusic
Entertainment,hasawidepresenceingenresrangingfromIndi-Pop
andIndianClassical,toBollywood&Tamilfilmsoundtracks.The
companyprovidesintegratedsolutionsacross3verticalsinIndia
namelyRecordedMusic,TalentManagementandPublishing.The
companyboastsofanextensivecatalogthatcomprisessomeofthe
mostlegendaryrecordingsinhistoryofover100+yearsandishome
DotComInfowayapproachedSonyMusicIndiatocreateapps
thatfeaturethesongsandwallpapersofsomeofitsphenomenal
hits.Thepurposeofcreatingtheseappswastoprovidemobile
userswithunlimitedstreamingfortheirfavoritemovietracks.The
challengewastodesignanddevelophighlyfunctionalappswhich
ensureimmediateandconvenientusability.
DotComInfoway'sdevelopmentteamapproachedtheprojectwith
atwo-phasedstrategy.
PhaseI:
PhaseIcomprisedmainlyofanalysis,planninganddecidingonthe
courseofaction.DotComInfoway'sdesignanddevelopmentteam
analyzedtheclient'srequirementsandframedanactionplanbased
ontheresourcesrequired,theappropriatetechnologytobeused
andthetimeframeneededfordevelopingtheapps.
PhaseII:
PhaseIIsawtheimplementationoftheactionplanframedinPhase
I.TheaimwastoleveragethebestofiOStechnologytodevelop
appsthatwouldletusersexperiencemusic.Ourconstructiveinputs
andsuggestionsgaveperfectshapetotheappconcept.Ourcore
focusonusabilityanduserengagementenabledustodevelop
cuttingedgeappsthatworkefficientlyonboththeiPhoneandthe
iPodTouch.Theobjectivewastocreatethekindofdesignthathas
theabilitytoattractprospectiveuserstotrytheapps.theabilitytoattractprospectiveuserstotrytheapps.