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STAMPUR
   The network for locals
Our Story
         Living in San Francisco, we realized that it is other San Franciscans who we
       most share our lives with--we go to the same events, care about the same news,
                             and together create a local culture.

         Our goal is to make Stampur a geographic network for sharing news, photos,
                    and events, to create a real time snap shot of your town.

                         We want to make cities smart and interconnected.




STAMPUR                                        1/10                         www.stampur.com
The network for locals
Problem
Local communication has not developed much past community bulletin boards,
broadcast news, and online classifieds. People want to know what is happening in
their city, their neighborhood, and right on their block.

More effective communication will enrich people’s social lives, make more efficient
cities, and provide a sense of empowerment to the everyday person.




                         Broadcast/Print   Classifides
                             News                           Bulletin Boards




STAMPUR                                      1/10                             www.stampur.com
The network for locals
Solution
Stampur is a virtual town square. It is a mobile and web application that allows users to post messages
to people in their city, and direct vicinity. Two primary features create a real-time local experience:


                           Stamps                                                             Location


    Users create “stamps” that signify popular topics.              Discover what’s
  They use stamps in posts to categorize their message.             directly around you.

             Local News    Band Playing   Pickup Soccer



                                                                    Discover what the whole
                                                                    city is saying.
    Users “collect” stamps to follow particular interests.

                          COLLECT




STAMPUR                                                      1/10                                        www.stampur.com
The network for locals
Example Uses                                 723
                                                   Some pictures of the Giant’s game, happening now.           17 min. ago



             People all over your city are
             seeing and doing cool things.
             Sharing photos and news
             through Stampur helps                    Laura P      San Francisco   Pictures        SF Giants
             get the word out.
                                                   23 comments


                                                   I’m going to Costco at 5 if anyone in the neighborhood      5 min. ago
                                             11
             Communicate with your                 wants a ride.
             neighborhood to make friends,
                                                    Nob Hill, SF      Ride Share
             ask questions, and work
             together.
                                                   2 comments


                                                   I discovered today that Ansel Adams lived in Outer          1 day ago
                                             203
                                                   Richmond, and you can still visit the house.
             Shrae your local knowledge,
             and discover hidden gems.




                                                       Outer            Local          Local
                                                     Richmond           History       Activities


                                                   12 comments




STAMPUR                                                             1/10                                          www.stampur.com
The network for locals
Why Now?
Before social networks, most friends communicated online through email, blogs, and photo sharing sites.
The early social networks grabbed millions of users by simply consolidating these functions . The same
opportunity exists today for local networking, as communication is fragmented across dozens of media.




                                                                          STAMPUR



            Photo Sharing              Blogging                Local News                  Events
                    Flickr             Blogger                    Broadcast            Local Paper
                    Kodak              WorPress               Outdated Websites    Fragmented Websites


                             Email                                          Socializing
                              Gmail                                         Local Forums
                             Hotmail                                        Meetup.com




STAMPUR                                                1/10                                         www.stampur.com
The network for locals
Monetization
                    Local Advertising                                                    Targeted Demographics

Post anouncements, deals, and                                               The stamps that a user collects
                                                 Free appetizers,
specials in real time with a simple              for the next hour          represents his interests, friends,
paye-per-click model.                            only!                      location, and more.




1.1 Billion gobal mobile users, and counting.*                              US online ad spending was $40 billion in 2012***

3 trillion dollars of in store retail sales this last year.**               When forming an ad campaign through Google or Facebook,
Retailers rely on flyers, signage, and location to attract                  there is ambiguity to what kind of users you actually reach.
these dollars.                                                              Our users self select their interests by collecting stamps.

Local commerce is a part of the Stampur user experience .
Other services must overlay local ads at the detriment to
the user experience.




 *Mary Meeker, Internet Trends 2012                                         ***eMarketer.com
**Annual Retail Trade Survey, US Census Bureau




STAMPUR                                                              1/10                                        www.stampur.com
The network for locals
Execution
Product                      Traffic                                    Content
We are near completion       We have been testing our website in        A single user post on Stampur
on both an Android app       the UC Santa Barbara community, and        can be relevant to an entire city
and our website. We will     have found that leveraging our own         We can seed each new location
comlete both products,       networks, and networks of our early        by aggregating local news,
and build an iPhone app      adopters, is most effective in promoting   events, and content from other
over the next 6-12 months.   Stampur.                                   social networks.

                             We also hold fun local
                             events in the spirit of Stampur, like
                             neighborhood competitions
                             (SOMA vs. Mission trivia nights).




STAMPUR                                            1/10                                 www.stampur.com
The network for locals
Funding
We are raising $130,000 for 12 months of operations, divded as follows:

                         $85,000      Salaries
                                      Three founders @ 25k/year and additional contract work

                         $30,000      Operations
                                      Workspace, equipment, legal


                         $15,000      Marketing
                                      Intern stipends, sponsored events




Our goal is to have saturated usership in two California regions by the end of year one.
This level of usership will allow us to monetize to a break even point of revenues, and
prepare us well for a national launch.




STAMPUR                                         1/10                                           www.stampur.com
The network for locals
Founding Team

      Scott Antipa                  Kyle Ibrahim                 Max Berezhnyy
      A UCSB Mathematics            Kyle is our lead developer   Max is our Android developer,
      graduate, Scott handles       and responsible for both     as well a back end web
      business development,         back and front-end           developer. He graduated from
      marketing, and fundraising,   development. He is           UCSB with a double major
      as well as some product       currently a developer for    in Mathematics and Computer
      design.                       Procore, a construction      Science.
                                    project management tool.
      scott@stampur.com                                          max@stampur.com
      (415) 613 1329                kyle@stampur.com




                                     To get in touch:
                                     scott@stampur.com
                                     (415) 613 1329




STAMPUR                                          1/10                               www.stampur.com
The network for locals

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Stampur pitch book

  • 1. STAMPUR The network for locals
  • 2. Our Story Living in San Francisco, we realized that it is other San Franciscans who we most share our lives with--we go to the same events, care about the same news, and together create a local culture. Our goal is to make Stampur a geographic network for sharing news, photos, and events, to create a real time snap shot of your town. We want to make cities smart and interconnected. STAMPUR 1/10 www.stampur.com The network for locals
  • 3. Problem Local communication has not developed much past community bulletin boards, broadcast news, and online classifieds. People want to know what is happening in their city, their neighborhood, and right on their block. More effective communication will enrich people’s social lives, make more efficient cities, and provide a sense of empowerment to the everyday person. Broadcast/Print Classifides News Bulletin Boards STAMPUR 1/10 www.stampur.com The network for locals
  • 4. Solution Stampur is a virtual town square. It is a mobile and web application that allows users to post messages to people in their city, and direct vicinity. Two primary features create a real-time local experience: Stamps Location Users create “stamps” that signify popular topics. Discover what’s They use stamps in posts to categorize their message. directly around you. Local News Band Playing Pickup Soccer Discover what the whole city is saying. Users “collect” stamps to follow particular interests. COLLECT STAMPUR 1/10 www.stampur.com The network for locals
  • 5. Example Uses 723 Some pictures of the Giant’s game, happening now. 17 min. ago People all over your city are seeing and doing cool things. Sharing photos and news through Stampur helps Laura P San Francisco Pictures SF Giants get the word out. 23 comments I’m going to Costco at 5 if anyone in the neighborhood 5 min. ago 11 Communicate with your wants a ride. neighborhood to make friends, Nob Hill, SF Ride Share ask questions, and work together. 2 comments I discovered today that Ansel Adams lived in Outer 1 day ago 203 Richmond, and you can still visit the house. Shrae your local knowledge, and discover hidden gems. Outer Local Local Richmond History Activities 12 comments STAMPUR 1/10 www.stampur.com The network for locals
  • 6. Why Now? Before social networks, most friends communicated online through email, blogs, and photo sharing sites. The early social networks grabbed millions of users by simply consolidating these functions . The same opportunity exists today for local networking, as communication is fragmented across dozens of media. STAMPUR Photo Sharing Blogging Local News Events Flickr Blogger Broadcast Local Paper Kodak WorPress Outdated Websites Fragmented Websites Email Socializing Gmail Local Forums Hotmail Meetup.com STAMPUR 1/10 www.stampur.com The network for locals
  • 7. Monetization Local Advertising Targeted Demographics Post anouncements, deals, and The stamps that a user collects Free appetizers, specials in real time with a simple for the next hour represents his interests, friends, paye-per-click model. only! location, and more. 1.1 Billion gobal mobile users, and counting.* US online ad spending was $40 billion in 2012*** 3 trillion dollars of in store retail sales this last year.** When forming an ad campaign through Google or Facebook, Retailers rely on flyers, signage, and location to attract there is ambiguity to what kind of users you actually reach. these dollars. Our users self select their interests by collecting stamps. Local commerce is a part of the Stampur user experience . Other services must overlay local ads at the detriment to the user experience. *Mary Meeker, Internet Trends 2012 ***eMarketer.com **Annual Retail Trade Survey, US Census Bureau STAMPUR 1/10 www.stampur.com The network for locals
  • 8. Execution Product Traffic Content We are near completion We have been testing our website in A single user post on Stampur on both an Android app the UC Santa Barbara community, and can be relevant to an entire city and our website. We will have found that leveraging our own We can seed each new location comlete both products, networks, and networks of our early by aggregating local news, and build an iPhone app adopters, is most effective in promoting events, and content from other over the next 6-12 months. Stampur. social networks. We also hold fun local events in the spirit of Stampur, like neighborhood competitions (SOMA vs. Mission trivia nights). STAMPUR 1/10 www.stampur.com The network for locals
  • 9. Funding We are raising $130,000 for 12 months of operations, divded as follows: $85,000 Salaries Three founders @ 25k/year and additional contract work $30,000 Operations Workspace, equipment, legal $15,000 Marketing Intern stipends, sponsored events Our goal is to have saturated usership in two California regions by the end of year one. This level of usership will allow us to monetize to a break even point of revenues, and prepare us well for a national launch. STAMPUR 1/10 www.stampur.com The network for locals
  • 10. Founding Team Scott Antipa Kyle Ibrahim Max Berezhnyy A UCSB Mathematics Kyle is our lead developer Max is our Android developer, graduate, Scott handles and responsible for both as well a back end web business development, back and front-end developer. He graduated from marketing, and fundraising, development. He is UCSB with a double major as well as some product currently a developer for in Mathematics and Computer design. Procore, a construction Science. project management tool. scott@stampur.com max@stampur.com (415) 613 1329 kyle@stampur.com To get in touch: scott@stampur.com (415) 613 1329 STAMPUR 1/10 www.stampur.com The network for locals