1. Social Media Policies: Crafting a Uniform Policy Across your Organization and Enforcing It September 30, 2010

2. http://commons.wikimedia.org/wiki/File:Magura_-_drawings.jpg

4. By Ludwig Gatzkehttp://flickr.com/photos/stabilo-boss

5. Communication: Networking: Collaboration: User-Generated: Types of Social Media

6. Social Media Risks and Rewards 6 Block and Deter Neutral Actively Engage

7. http://forrester.typepad.com/groundswell/2010/09/social-growth-takes-a-breather.html

8. Ability to Damage

9. Office Gossip

10. Regulatory Frameworks

15. Public Companies

18. Industry Specific

21. Sales Literature

22. Correspondence

23. Institutional Sales Material

27. Monitoring

30. Facebook

31. Insert twitter picture

37. History

38. When Who What

39. RSS

40. Monitoring Social Media Register blogs Register Twitter Comments on your blog Comments on other blogs Wikipedia Google Searches Third party Vendors

41. Creating a Policy

42. Basic Policy Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.” - Jay Shepherd http://www.gruntledemployees.com/gruntled_employees/2009/03/a-tweetable-twitter-policy.html

43. 186 Examples in a variety of industries

44. Social Media Risks and Rewards 41 Block and Deter Neutral Actively Engage

45. Blocking, Alone, is Not Effective

47. Guidelines for Web 2.0 Maintain Confidentiality Securities laws Financial Performance Identify yourself Disclaimers Be respectful Anonymous Contributions Use of logos or service marks Copyright

49. LinkedIn.com/in/dougcornelius

50. Twitter.com/DougCornelius