Unleashing Real Estate Brokerage Value Using Pennies on the Dollar
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Now is the time to STOP spending brokerage money on traditional media that doesn’t work! Doug will motivate and instruct you on transforming your business strategy and building your online BRAND (focus), resulting in increased web traffic, more lead conversion, and greater value to your agents. Create “Goog-ly” Content” with your website and social media tools that will optimize your web presence and give your agents GOLD. Turn your WEBsite into a PLAYsite for consumers to explore for information and come back for more. Implement a Twitter communication strategy, incorporate a Facebook brokerage Fan Page and see how you can save time and money developing your staff and office managers into web marketing experts.
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Unleashing Real Estate Brokerage Value Using Pennies on the Dollar
- 1. Unleashing Brokerage Value For Pennies on the Dollar by Doug Devitre e-PRO, CRS, ABR, GRI @DougDevitre
- 6. When you update your website who knows about it?
- 7. What % of your email is SPAM ?
- 9. What % of your time is spent on the phone/ email answering the same questions?
- 12. Why do Real Estate Brokerages Fail at Building Value?
- 14. How much are YOU worth per hour?
- 15. 15
- 16. Where to find the HOW? • Craiglist • Young REALTOR® leaders • Colleges • High school • Facebook • Twitter • Linkedin 16
- 17. 17
- 18. Know the Why Delegate the How 18
- 19. Job Description • Software skill sets • Social media tools • Spelling/grammar • Database entry • Internet research and browsing
- 20. Software Skill Sets • Microsoft Word, Excel, PowerPoint • Video editing software • Audio editing software • Picture editing software • Self hosted WordPress Blog
- 21. What is the content? • Articles • Pictures • Videos • Favorite websites • Audio • PowerPoint presentations • Online documents • Status update 21
- 22. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm
- 23. Where does it go? • Facebook • Linkedin • Twitter • Blog • Email • RSS feed • RSS reader
- 25. RSS
- 26. What the heck is a RSS reader?
- 27. RSS Readers
- 29. Why Blog? FREE Become the industry leader Agent relationships Internal collaboration Knowledge management Recruitment Test ideas or products Rank high in search engines.
- 31. Steps to Creating Blog Select blog name Design Template Create blog settings Choose authors Set schedule for Categories Handling comments Creating entries entries Favorite Links Adding Widgets Managing risk Marketing the blog
- 32. WordPress
- 34. Writing Articles
- 35. HTML Code
- 36. Do you have time to blog?
- 37. Multiple Authors • Broker officer • Broker manager • Marketing assistant • Relocation coordinator • Education coordinator • Team leaders
- 38. "You cannot push anyone up the ladder unless he is willing to climb it himself.” Andrew Carnegie
- 46. Categories of YouTube Videos • Training videos • Market reports • Agent testimonials • Consumer testimonials • Event recaps • Video interviews • Video tutorials
- 47. Upload Video
- 48. Title, Tags, and Description
- 49. Add Videos to Playlist
- 52. YouTube Player Embedded in Website
- 53. Marketing Videos • Email video link to clients • Embed video into blog • Post video to Twitter • Post video to Facebook
- 54. Copy Paste CTRL-C CTRL-V
- 55. YouTube Code
- 56. YouTube Code
- 57. YouTube Video in Blog
- 60. www.SlideShare.net • Create a profile • Upload presentations • My Slideshows • Share presentations • Create a slideshow Presentation Pack
- 61. Example PowerPoint Presentations • 65 Reasons Why You Should Join XYZ Realty • 12 Steps to Becoming a Successful Agent at XYZ Realty • Where Does Your Commission Go?
- 62. Insert Call to Action into the last slide with links to a special report and your blog.
- 64. SlideShare Code
- 65. SlideShare Code
- 66. Event Photos
- 67. www.Flickr.com • Create a profile • Upload photos • Titles, descriptions, and tags • Photostream • Create photo sets • Batch and organize photos
- 71. • <object width="400" height="300"> <param name="flashvars" value="offsite=true&lang=en- us&page_show_url=%2Fphotos%2Fdougdevitre%2Fsets %2F72157622620505906%2Fshow%2F&page_show_back_url= %2Fphotos%2Fdougdevitre%2Fsets %2F72157622620505906%2F&set_id=72157622620505906&ju mp_to="></param> <param name="movie" value="http:// www.flickr.com/apps/slideshow/show.swf?v=71649"></param> <param name="allowFullScreen" value="true"></ param><embed type="application/x-shockwave-flash" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowFullScreen="true" flashvars="offsite=true&lang=en- us&page_show_url=%2Fphotos%2Fdougdevitre%2Fsets %2F72157622620505906%2Fshow%2F&page_show_back_url= %2Fphotos%2Fdougdevitre%2Fsets %2F72157622620505906%2F&set_id=72157622620505906&ju mp_to=" width="400" height="300"></embed></ object>
- 75. Branding and Distribution • RSS • Facebook • Twitter • Notifications
- 76. YouTube Videos
- 77. Flickr Photos
- 78. Setup and Maintenance • Who is responsible? • What is the task? • Has it been completed? • How often? • How long does it take?
- 81. "Leadership: the art of getting someone else to do something that you want done because he wants to do it." Dwight D. Eisenhower
- 84. Cost/Responsibility • Purpose • Vendor • Cost • Activity • Responsible member
Notas del editor
- You must be logged into your account to upload videos. Videos have a maximum time limit of 10 minutes and no more than 1GB of file space. Upload videos to your account in a few simple steps: Choose upload on the upper right side of the screen. Choose browser for video. This is similar to inserting a picture into the MLS. Note that it is best to create a folder in My Documents called My Videos if none exists. Select the video and press OK. Choose upload video While the video is loading add additional information about the video. Title must clearly identify the purpose of the video and include key words when people search for the video. Write a description that defines the purpose of the video and why others should watch it. Add tags or keywords to each video that define the purpose of the video Note the tags should include key words from the title and first few lines in the description. This will help the videos rankings in the search of videos similar to these key words.
- Once the videos have been uploaded to YouTube then each video will contain two different windows to share your videos with the world. URL &#x2013; Each video automatically creates its own link that can be included in email marketing blogs or websites. Once the link is clicked on then a new browser will open and will play the video while including other related videos to preview on the side. Click on http://www.youtube.com/watch?v=XneiT8JM85Q as an example. This is the easiest way to share videos but has its own limitations. After the video is played other videos with similar titles and keywords will show afterwards distracting or confusing the viewer. On the right side of the screen others can see related videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
- SlideShare is an online community of sharing Microsoft PowerPoint presentations and other documents with the world. Individuals will upload their presentations, view other, make comments, send messages and form groups to help one another gain knowledge on subject matter. SlideShare allows you to create a profile, upload presentations, and then give you additional options to embed into your website or blog. Sharing information will position yourself as the expert in your marketplace as others will be able to see your content in many locations online.
- Once you have created a profile on SlideShare you can now begin uploading Microsoft PowerPoint and other documents to your profile. Here are the steps: At the top middle of the screen click the Upload link Browse your computer for
- Please read Appendix G Photos for Social Media before beginning this module Flickr is one of the most popular social networking site for sharing photos online. It works with many of the other social media sites like WordPress, Facebook, Feedburner, and has the RSS feature to make photos appear on any website of your choice. There are many different ways to use Flickr included below but not limited to the following: Create profile that people can get to know you and your style of photos that you upload online. Upload photos into one convenient online location. Add titles, tags and descriptions so that photos can be found quicker online. Batch and organize photos into groups quickly. Create photo sets or albums to share with others. Share photos with other social media sites using RSS feed for photos sets.