2. “Blogs are independent, web-based journals
containing opinions about anything and everything.” –
David Meerman Scott in The New Rules of Marketing
and PR
“A blog is really quite simple. It’s nothing more than a
personal website with content displayed in reverse
chronological order.” – Robert Scoble in Naked
Conversations
A Blog (web-log) is a Website
The RSS Structure and Blog Posts
4. One Word: EXPOSURE
Source: “Study Shows Business Blogging Leads to 55% more website visitors” via http://www.blog.hubspot.com
5. 9 Blogging Benefits from John Jantsch
in The Referral Engine
1. Blogging makes me a better thinker
2. Blogging makes me a better listener
3. Blogging makes me a better writer
4. Blogging makes me a better salesperson
5. Blogging makes me a better speaker
6. Blogging keeps me focused on learning
7. Blogging allows me to test out ideas
8. Blogging makes me a better networker
9. Blogging allows me to create bigger ideas
6. 3 Essential Questions to Ask Before You Start Blogging:
1. What are you going to blog about?
2. Why do you want to blog?
3. Who do you want to read your blog?
7. Title
Text
Website
Social Media Sharing
Image Twitter feed
Text
Header
Text Facebook Page
Header Google+
Page
Text
Social Media Sharing
Author Profile
Social Media Sharing
Comments