1. Protests in Brazil:
When Social
Media Gets Real

2. It is a historic time for Brazil
First woman president of Brazil and recognized among
the top influential people in the world.
Host of the:
The 2013 Confederation’s Cup
The 2014 World Cup
The 2016 Olympics
Almost 200 million citiziens
And on June 1st a bus fare increase was announced

3. THE PEOPLE
RESPONDED BY
TAKING TO THE
STREETS.
IN SÃO PAULO AND
RIO DE JANEIRO

4. As with other modern
movements it got started
and fueled through Social
Networks
in a matter of days it got BIG

5. IN 2 WEEKS

6. MORE THAN
11 CITIES IN
BRAZIL

7. 5COUNTRIES
AROUND THE
WORLD

8. 1 million
people on the
streets now
protesting
for social
change

9. WHAT
MADE THIS
MOVEMENT TRULY
UNIQUE ?

10. THE MOVEMENT WAS ...
COLLECTIVE
FAST
SHARED
CONTAGIOUS
LIMITLESS

11. Which mirrors the main
characteristics of social media
COLLECTIVE
FAST
SHARED
CONTAGIOUS
LIMITLESS
INSTANT MESANGER
SHARE
LIKE
WORLDWIDE
WEB
FRIENDS

12. And most importantly it was
personal – it was Decentralized
Social Media
didn‘t just helped
people to connect
but it also set
the tone of the
movement

13. THERE WERE NO LEADERS,
NO POLITICAL PARTIES, NO DEMANDS FOR
A NEW PRESIDENT, GOVERNOR, OR MAYOR…
JUST THE PEOPLE ASKING
FOR A BETTER LIFE –
ASKING TO WORK WITHIN
THE EXISTING SYSTEM FOR
A BETTER COUNTRY

14. HOW CAN WE
NEGOTIATE WITH
EVERYONE AT THE
SAME TIME, HOW
CAN WE START A
CONVERSATION
WHEN OUR LINEAR
SYSTEM OF
COMMUNICATING
ISN’T GOOD
ENOUGH?

15. WHAT SHOULD WE DO
WHEN A CONVERSATION
BECAMES A “SOCIAL
CONVERSATION”?

16. How has online conversation changed from the way we
communicated in the past and how is it changing the way
we are conversing today? Individuals or
groups? Who should we talk to, who
should we listen to? What did we learn from the
reaction of the Brazilian government, the police, the
media and even FIFA? What do brands need to learn and
put into action as a result of this evolution of
communication?

17. And that is what
I’m talking about...
Douglas
Rodrigues
28 years old
Brazilian

18. Head of the Planning department at The Group Communications Worldwide
Worked at Santander - Worked in film production - A regular SXSW attendee
Hates airplanes but loves to travel - Plays with Lego
Has a cat (and loves her) - Likes Gingers - Lived in Dublin
Is a firm believer in a better world

19. Audience and take aways
Social people who are intrigued by human
behavior in today’s world (like me)

20. Thank you
facebook.com/douglas.rodrigues