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Jerry tarasofsky for web 8.8
1. Jerry Tarasofsky<br />Jerry Tarasofsky is a seasoned computer technology guru and serial entrepreneur, with eight successful businesses in his portfolio. Since 1993, he has led CSI Diagnostics.<br />A leader in Canadian commerce, Tarasofsky co-founded one of the world’s first consumer electronic chains, Compucentre, establishing both company-owned and franchise stores to introduce Apple, Commodore, TI and IBM business tools to the Canadian market, as well as first-gen computer game offerings. Likewise, he co-founded Rapatax, one of the world’s first on-line income tax processing services, and Onli Services, a company focused on time-sharing payroll processing applications.<br />His computer technology insight led to the development of North America’s leading web-focused “Voice of Customer” analytics tools. Tarasofsky’s combination of analytics tools, marketed under the umbrella of his iPerceptions company, turns thousands of data points from website visitors into easy-to-understand strategic and tactical decision support for web-based marketing. Brands like General Motors, Hyundai, Choice Hotels International, BWM and Monster Worldwide – in fact, clients from more than 50 countries – benefitted from these market diagnostics. iPerceptions became a public company in 2007.<br />Tarasofsky also developed the optimizer organization diagnostic methodology allowing organizations to understand their strengths and weaknesses through an on-line survey. Over its 18 years of deployment and refinement, the tool has been used by hundreds of large and small enterprises, government entities and not-for-profit organizations to better understand organizational strategy and success.<br />He is on the Boards of iPerceptions; Inc., and Coachingourselves.com. <br />