This was a group presentation on a different way to brand and market Puma shoes. We chose to put an emphasis on social media and create an online community based upon the versatile construction of Puma\'s line of sneakers. I was put in charge of making the mock-up website as well as formulating the budget and creating the advertising materials.

2. Jour 3201 Principals of Advertising Creative Marketing Campaign: PUMA Contributors: Tyler Dow Samantha Steinbring Heidi Hedkfd Kristin Bennet

4. Market Analysis

5. Competitors

6. Objectives

7. Budget

8. Positioning & Strategy

10. Created the first “Cleat”

11. 1954 German soccer team wins while wearing the Super Atom

12. 1954100 meter world record was won wearing Puma shoes

13. Puma launches advertising campaign to celebrate

14. 1958 Puma introduces logo and form stripe

15. 1997 to 2001 Puma begins partnership with NFL & Ferrari

16. 2009 Usain Bolt shatters 100m & 200m WR wearing Puma shoes

18. Fusion of fashion and performance

19. Young consumers most important segment (ages 18-24)

21. Professional Driven

22. Performance oriented

24. Not necessarily professionals

26. Only Athlete Focused

28. Focused on teenage women

30. Retain brand loyalty

31. Turn one time consumers into loyal users

34. Cost efficient for today’s economy

36. Puma: As versatile as you are

37. “What do you do in your shoes?”

39. Puma.com/community

40. Video Ads

43. Puma.com/community

44. Video Ads

46. Focus groups for commercials

47. Past and present sales comparisons