1. Assignment front sheet
Learner name Assessor name
D.Paul
Date issued Completion date Submitted on
19th March 2012 30th March 2012
Qualification Unit number and title
BTEC National Creative Media Production Unit 29 Music Video Production
Assignment title LO1 Understand the purpose of music videos
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.
Scenario
You are a production company (no more than 4 people)
You need to find an artist to promote
Why would the artist choose your ideas?
What is unique about your production company?
You will need to research, plan and produce a music video for your artist.
Criteria To achieve the criteria the evidence must show that
Task no. Evidence
reference the student is able to:
What are the purposes of Music videos?
Create a report
Website
P1 –D1 Explain the purposes of music videos 3P
Powerpoint
Explain other ways artists are promoted (give real examples and pictures)
How will you be marketing and promoting your artist?
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.
Learner signature: Date:

2. Assignment front sheet
Learner name Assessor name
D.Paul
Date issued Completion date Submitted on
5th September 2012 13th December 2012
Qualification Unit number and title
BTEC National Creative Media Production Unit 29 Music Video Production
Assignment title LO2 Understand the styles, conventions, and techniques of music videos
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.
Criteria To achieve the criteria the evidence must show that
Task no. Evidence
reference the student is able to:
What are music video conventions?
Analyse 3 music videos with screen shots Website
P2-D2 1b
Produce a powerpoint Presentation
Technique: What is chroma Key?
Website
Analyse 3 music videos with screen shots
P2-D2 2b Presentation
Produce a powerpoint
Website
Technique: What is cutting to the beat?
P2-D2 3b Presentation
Website
Style: What is narrative?
P2-D2 4b Presentation
Website
Style: What is impressionist?
P2-D2 5b Presentation
Y
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.
Learner signature: Date:

3. Assignment front sheet
Learner name Assessor name
D.Paul
Date issued Completion date Submitted on
16th April 2012 4th May 2012
Qualification Unit number and title
Unit 29 Music Video Production
BTEC National Creative Media Production Unit 2 Research for Creative Media Industries
Assignment title LO3Research: Be able to originate and plan a music video production for a specific
music track
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.
Criteria To achieve the criteria the evidence must show that
Task no. Evidence
reference the student is able to:
LO1: What is qualitative and quantitative research? Website
P3-D3 1R
Presentation
Website
LO1: What is primary and secondary research?
P3-D3 2R Presentation
Youtube
Website
LO1: What is primary and secondary research?
P3-D3 3R Presentation
Video
LO2/3: Secondary Research: Top selling Music Videos and what channel? Website
4RC
P3-D3 Analyse and evaluate Presentation
Youtube
LO2/3 : Primary Research Vox pops (Music video what is your favourite genre?
Website
What are your favourite music videos? What do you like in Music videos?)
P3-D3 5R Presentation
Analyse and evaluate
Youtube
LO2 : Audience research: Music Video – Survey Monkey
Website
Analyse and evaluate
P3-D3 6R Presentation
LO3: Upload results
Youtube
LO2/3 : Market research: Similar Music Videos – Moodboard and analysis
Website
Analyse and evaluate
P3-D3 7R Presentation
LO3: Upload results
Video
LO2/3 : Production Research: Which music video idea do you like best? – Focus
group Website
P3-D3 Analyse and evaluate 8R Presentation
LO3: Upload results Youtube
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

4. Learner signature: Date:

5. Assignment front sheet
Learner name Assessor name
D.Paul
Date issued Completion date Submitted on
4th May 2012 1st June 2012
Qualification Unit number and title
Unit 29 Music Video Production
BTEC National Creative Media Production Unit 1 Pre Production for creative media industries
Assignment title LO3Pre Production: Be able to originate and plan a music video production for a
specific music track
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.
Criteria To achieve the criteria the evidence must show that
Task no. Evidence
reference the student is able to:
LO1:2:3 what is pre production?, Company Logo, USP, Concept and Job
Website
P3-D3 Roles 1P
Presentation
LO1:2:3 Artist portfolio, Moodboard, genre, technique and style Website
P3-D3 2P
Presentation
LO3 What are the purposes of music videos? Advertising and promotion (synergy Website
P3-D3 and cross media marketing) 3P Presentation
LO3 Production Schedule Website
P3-D3 4P
Presentation
LO1:2 Locations, permissions, risk assessment Website
P3-D3 5P
Presentation
LO3 Budgeting and equipment Website
P3-D3 6P
Presentation
Website
LO1Storyboard
P3-D3 7P Presentation
Video
LO1Shot lists and call sheets Website
P3-D3 8P
Presentation
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.
Learner signature: Date:

6. Assignment front sheet
Learner name Assessor name
D.Paul
Date issued Completion date Submitted on
4th May 2012 1st June 2012
Qualification Unit number and title
Unit 29 Music Video Production
BTEC National Creative Media Production Unit 2 Communication for creative media industries
Assignment title LO3 Communication: Be able to originate and plan a music video production for a
specific music track
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.
Criteria To achieve the criteria the evidence must show that
Task no. Evidence
reference the student is able to:
LO1: Top selling music videos? What channel to broadcast music video? 4RC Website
P3-D3
Powerpoint
LO2: Locations and permissions 1st draft and second draft, make changes. 5PC Website
P3-D3
Powerpoint
LO3: treatment and pitch Website
P3-D3 1C
Youtube
LO3: Production meetings Website
P3-D3 2C
Youtube
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.
Learner signature: Date:

7. Assignment front sheet
Learner name Assessor name
D.Paul
Date issued Completion date Submitted on
1st June 2012 29th June 2012
Qualification Unit number and title
Unit 29 Music Video Production
BTEC National Creative Media Production
Assignment title LO4: Be able to work to complete production of a music video
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.
Criteria To achieve the criteria the evidence must show that
Task no. Evidence
reference the student is able to:
Film your Music Video
P4-D4 1D Camera
MAC
P4-D4 Edit your music video 2D
Premiere
DVD
P4-D4 Upload your music video to your website 3D
Youtube
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.
Learner signature: Date:

8. Internal verification of assignment brief
Qualification BTEC National Creative Media Production
Unit number and title Unit 29 Music Video Production
Assessor name D.Paul
Internal verifier checklist Y/N* Comments
Are accurate programme details shown? Y/N*
Are accurate unit details shown? Y/N*
Are clear deadlines for assessment given? Y/N*
Is this assignment for whole or part of a unit? W/P
Are the grading and assessment criteria to be addressed
Y/N*
listed?
Does each task show which criteria are being addressed? Y/N*
Are these criteria actually addressed by the tasks? Y/N*
Is it clear what evidence the learner needs to generate? Y/N*
Are the activities appropriate? Y/N*
Is there a scenario or vocational context? Y/N*
Are the language and presentation appropriate? Y/N*
Is the timescale for the assignment appropriate? Y/N*
Overall is the assignment fit for purpose? Y/N*
* If “No” is recorded and the internal verifier recommends remedial action before the brief is issued, the assessor and the
internal verifier should confirm that the action has been undertaken.
Internal verifier
Signature Date
Action required:
Action taken:
Assessor
Signature Date
Internal verifier
Signature Date

9. Assessor's comments
BTEC National Creative Media
Qualification Assessor name D.Paul
Production
Unit number and title Unit 29 Music Video Production Learner name
Grading criteria Achieved?
Learner feedback
Assessor feedback
Action plan
Assessor signature Date
Learner signature Date

10. Internal verification of assessment decisions
Qualification BTEC National Creative Media Production
Unit number and title Unit 29 Music Video Production
Assessor name D.Paul
Assignment title Music Videos
Learner name
Which criteria has the Pass Merit Distinction
assessor awarded?
Do the criteria awarded Y/N
match those targeted by
the assignment brief? Details
Has the work been Y/N
assessed accurately?
Details
Is the feedback to the Y/N
learner:
• Constructive? Details
• Linked to relevant
assessment and
grading criteria?
• Identifying
opportunities for
improved
performance?
Does the grading decision Y/N
need amending?
Details
Remedial action taken
Confirm action completed
Assessor name
Assessor signature Date
Internal verifier name
Internal verifier signature Date
Observation record

11. Learner name
Qualification
Unit number and title
Description of activity undertaken (please be as specific as possible)
Assessment and grading criteria
How the activity meets the requirements of the assessment and grading criteria
Assessor signature Date
Assessor name
Witness statement
Learner name

12. Qualification
Unit number and title
Description of activity undertaken (please be as specific as possible)
Assessment and grading criteria
How the activity meets the requirements of the assessment and grading criteria,
including how and where the activity took place
Witness name Job role
Witness signature Date
Assessor name
Assessor signature Date