This document discusses setting objectives for an organization's online strategies. It notes that objectives should be specific, measurable, achievable, realistic, and have a defined time frame. Strategies are then outlined to meet the objectives, with tactics detailing specific actions. As an example, strategies mentioned include internal communications and vendor communications.

1. Hey Boss... David Phillips

2. What are you going to write How importnat is the internet How much is e commerce How many users What people do online The writable web – how people affect reputation and relationships

3. Why tactics are not enough Objectives Specific – Objectives should specify what they want to achieve. Measurable – You should be able to measure whether you are meeting the objectives or not. Achievable - Are the objectives you set, achievable and attainable? Realistic – Can you realistically achieve the objectives with the resources you have? Time – When do you want to achieve the set objectives?

4. Strategies To meet your objectives There will be a lot They will have tactics afterwards How do you know the differnence If you remove the tactic, the strategy will still be there to guide you Online there are always many tactics you can use

5. Some strategies Internal communications Vendor communications