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City Pr Presentation

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Dan Keeney
Dan Keeney

This is a presentation I gave in back to back workshops for department heads and public service personnel of a local municipality. The intent was to help them better understand the role of the media and how they can do a better job of communicating on behalf of the city to build citizen trust.

Noticias y políticaEmpresariales
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Your City in the News Be Ready for your Close-Up Media Relations Training September 30, 2008
[object Object],[object Object],[object Object],Why Media Training?
[object Object]
 
Strong Negative Feelings Typical ,[object Object],[object Object],[object Object],[object Object],[object Object]
Impact of Negative Feelings ,[object Object],[object Object],[object Object]
Change the Mindset ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Opportunity Mindset ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Some Basics about Journalists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Basics about Journalists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Do You Have a Story? ,[object Object],[object Object],[object Object],[object Object]
Do You Have a Story? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do You Have a Story? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends Favor Local News ,[object Object],Source: Pew Research Center’s Project for Excellence in Journalism
What Drives “Newsworthiness” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
Newspaper Schedules, Deadlines ,[object Object],[object Object],[object Object],[object Object],[object Object]
Television Schedules, Deadlines ,[object Object],[object Object],[object Object],[object Object],[object Object]
Radio Schedules, Deadlines ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Impact of Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Americans who have a blog ,[object Object],Source: Synovate marketing research, www.synovate.com
Americans who read a blog daily ,[object Object],Source: Synovate marketing research, www.synovate.com
Americans who read a blog monthly ,[object Object],Source: Synovate marketing research, www.synovate.com
Americans who read a blog less than once per month ,[object Object],Source: Synovate marketing research, www.synovate.com
Journalists who check a blog list regularly ,[object Object],Source: Brodeur, 1/8/08
Journalists who read blogs at least two to three times per week ,[object Object],Source: Brodeur, 1/8/08
Journalists who spend more than one hour per day reading blogs ,[object Object],Source: Brodeur, 1/8/08
Journalists: blogs have a significant impact on editorial direction ,[object Object],Source: Brodeur, 1/8/08
Report on daily blog mentions
[object Object]
What Should You Do If Called? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media Relations Dos and Don’ts ,[object Object],[object Object],[object Object],[object Object]
Media Relations Dos and Don’ts ,[object Object],[object Object],[object Object],[object Object]
Media Relations Dos and Don’ts ,[object Object],[object Object],[object Object],[object Object]
Media Relations Dos and Don’ts ,[object Object],[object Object],[object Object],[object Object]
Media Relations Dos and Don’ts ,[object Object],[object Object],[object Object],[object Object]
Media Relations Dos and Don’ts ,[object Object],[object Object],[object Object],[object Object]
Media Relations Dos and Don’ts ,[object Object],[object Object],[object Object],[object Object]
Media Relations Dos and Don’ts ,[object Object],[object Object],[object Object],[object Object]
Media Relations Dos and Don’ts ,[object Object],[object Object],[object Object],[object Object]
Media Relations Dos and Don’ts ,[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
Crisis Planning
Fundamentals: Definition of “Crisis” ,[object Object]
Fundamentals: Definition of “Crisis” ,[object Object]
Developing a Crisis Plan that Works ,[object Object],[object Object]
Developing a Crisis Plan that Works ,[object Object],[object Object]
Developing a Crisis Plan that Works ,[object Object],[object Object],[object Object],[object Object]
Planning: Keep the Plan Simple ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning: Functional Aspects of Response ,[object Object],[object Object],[object Object],[object Object]
Prioritizing Target Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prioritize from the inside out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crisis Response
Specifics of Crisis Response ,[object Object],[object Object],[object Object],[object Object]
In the Media Spotlight: The Critical 10 Minutes ,[object Object],[object Object],[object Object]
Guiding Principles of Crisis Response ,[object Object],[object Object],[object Object]
Guiding Principles of Crisis Response ,[object Object],[object Object],[object Object],[object Object]
Guiding Principles of Crisis Response ,[object Object],[object Object],[object Object]
Crisis Response Realities ,[object Object],[object Object],[object Object],[object Object]
Think Actions Over Words ,[object Object],[object Object],[object Object]
Crisis Recovery
Crisis Recovery: The Crisis Lifecycle Discovery True impact clear Personal stories On to the next story Duration Intensity
Crisis Recovery: The Crisis Lifecycle Discovery True impact clear Personal stories On to the next story Duration Intensity
Examples of Organizations that Recovered Quickly ,[object Object],[object Object],[object Object],[object Object],[object Object]
What They Had In Common ,[object Object],[object Object],[object Object]
Organizations that Failed to Recover Quickly ,[object Object],[object Object],[object Object],[object Object]
What They Had In Common ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Interview Basics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interview Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interview Basics ,[object Object],[object Object],[object Object],[object Object],[object Object]
You Have the Right to… ,[object Object],[object Object],[object Object],[object Object]
You Have the Right to… ,[object Object],[object Object],[object Object],[object Object]
The Concept of “Control” ,[object Object],[object Object],[object Object],[object Object]
Practice Interview ,[object Object],[object Object]
Evaluation Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object]
Critiques: Length of Response ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critique: Unfocused Response ,[object Object],On Message Off Message Off Message
Critique: Message Out of Alignment ,[object Object],Source: Mehrabian, A. (1981), Silent messages: Implicit communication of emotions and attitudes
Key Messages ,[object Object],[object Object]
Great Key Messages ,[object Object],[object Object],[object Object]
But… ,[object Object]
 
Nightmare Questions ,[object Object],[object Object],[object Object]
The Art of Bridging ,[object Object],[object Object],[object Object]
Three Part Process ,[object Object],[object Object],[object Object]
Bridging Phrases Can Help ,[object Object],[object Object],[object Object],[object Object]
Key Takeaways ,[object Object],[object Object],[object Object],[object Object]
Your City in the News Be Ready for your Close-Up Media Relations Training September 30, 2008

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City Pr Presentation

  • 1. Your City in the News Be Ready for your Close-Up Media Relations Training September 30, 2008
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  • 67. Crisis Recovery: The Crisis Lifecycle Discovery True impact clear Personal stories On to the next story Duration Intensity
  • 68. Crisis Recovery: The Crisis Lifecycle Discovery True impact clear Personal stories On to the next story Duration Intensity
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  • 94. Your City in the News Be Ready for your Close-Up Media Relations Training September 30, 2008