6. Technical know-how, skill, craft,
art - involved in the production
manufacturing of making.
Using good deliberation,
understanding, resulting in
deliberate desire to be carried
out with cleverness.
Aristotle
10. Obtain X unique emails from signup page with
Y budget and Z deadline
We will target tech-savvy males 18-30
A Break it down
Big picture: entire application
Problem level: getting emails from splash page
Make it specificB