With the emergence of social media and mobile technologies, there has been a paradigm shift in the way professionals must communicate and carry themselves when conducting business. In this webinar you will learn the best practices on how to digitally brand yourself to realize a positive return from social media.

1. For audio, it is recommended you dial in
A copy of the slides + recording will be available post-webinar
AUDIO: 1-877-668-4493
Access Code: 660 263 880
Event Password: 1234
WebEx Support: 1-866-863-3910
Managing Your Online Brand Through
Social Media
July 26, 2012
Presented By: Sandy Sykora, Sr. Marketing Coordinator N.A.

2. Agenda
• What is an online brand?
• Developing your branding strategy
• Adopt the right digital philosophy
• Finding the right social tools
• Branding consistency
• Maintenance tools
• Benefits to your career / business
Twitter: @sandykora, @drakeintl 2

3. WHAT IS AN ONLINE BRAND?
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4. What is an Online Brand?
ONLINE BRANDS ARE BORN FROM USER
EXPERIENCE…
IT REFLECTS YOUR REPUTATION AS A
PROFESSIONAL
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5. Your Branding Strategy
Ask yourself these questions:
• Who are you?
• Where do you want to go?
• What can you offer other professionals?
• Why do you want to connect with these professionals?
• What does success look like?
• Develop personal goals
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6. Adopt the Right Digital Philosophy
1. EXPOSE
YOURSELF
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7. Adopt the Right Digital Philosophy
2.
SHARE
RELEVANT
CONTENT
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8. Adopt the Right Digital Philosophy
3.
QUALITY VS.
QUANTITY
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9. Adopt the Right Digital Philosophy
4.
CHAMPION
CONSISTENCY
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10. Finding the Right Tools
1) LinkedIn:
• Professional networking
• Candidate / Career search
• Generating business leads
• Building and maintaining professional
relationships
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11. Finding the Right Tools - LinkedIn
LinkedIn Checklist:
 100% Complete Profile:
 Summary / Elevator Pitch
 Skills + Specialities
 Minimum 3 points per position
 Certificates (if applicable)
 Minimum 2 Recommendations
 Given at least 1 Recommendation
 Participate in LinkedIn Groups 2-4
x / week
Twitter: @sandykora, @drakeintl 11

12. Finding the Right Tools
2) Facebook:
• Community building
• Creating an image for your brand
• Creating a relationship with your „fans‟
• Resource sharing
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13. Finding the Right Tools - Facebook
Facebook Checklist:
 Use Timeline for Business
 Professional Bio / Elevator Pitch
 Contact information (optional)
 Post relevant content daily
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14. Finding the Right Tools
3) Twitter:
• Resource sharing
• Building your network
• Generating building leads
• Establishing yourself as a thought-leader
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15. Finding the Right Tools - Twitter
Twitter Checklist:
 Tweet minimum 8 times / day
 Share relevant content
 Use @mentions, RTs, Favourite
Tweets
 Engage in conversations daily
 Follow new people daily
 Link your Twitter to blog, website,
LinkedIn or Facebook
Twitter: @sandykora, @drakeintl 15

16. Finding the Right Tools
4) Blogs:
• Community development
• Establishing yourself as a thought-leader
• Generating business leads
Twitter: @sandykora, @drakeintl 16

17. Blogging Checklist
Blogging Checklist:
 Blog on relevant industry news / content
 Post once/week at least
 Comment on other blogs
 Share links in your posts (link building), others will follow
 Socially share your new posts with your network
Twitter: @sandykora, @drakeintl 17

18. Branding Consistency
THE KEY TO A STRONG PERSONAL BRAND IS
CONSISTENCY ACROSS:
CONTENT
IMAGE FREQUENCY
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19. Branding Consistency
• Find content that relates to your industry
– Have 3 “go-to” websites/blogs
• Use similar bios and images of yourself
• Post regularly with no gaps
– If you will have gaps, explain why
– Let people know when they can expect new content
• Provide prompt responses to engagement
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20. Branding Consistency
LinkedIn Profile Twitter Profile
Angel List Profile
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21. Branding Consistency
Regular
posting
schedule
Relevant,
industry-
specific
content
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22. Maintenance Tools
Personal Branding Takes TIME
• Hootsuite
• Social Sprout
• SocialOomph
• Twitter Feed
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23. Maintenance Tools – Setup a Feed
Find
the
RSS
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24. Maintenance Tools - RSS Feed Link
COPY AND PASTE THIS LINK INTO YOUR
SOCIAL MANAGEMENT PLATFORM
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25. Maintenance Tools
Adding an RSS in Hootsuite
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26. WHY BOTHER WITH SELF
BRANDING?
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27. Benefits of Personal Branding
In 3 months of consistent online branding / networking:
• Generated 3 new clients for consulting business
• Increased my digital marketing network
• Built my credibility
• Connected contacts with jobs
• Found consultants to hire
• Made new friends…
• …Which lead to new business opportunities
Twitter: @sandykora, @drakeintl 27

28. Benefits of Personal Branding
Strong personal brands add value to corporations too:
• Build publicity and visibility
• Increase corporate credibility
• Gives the company a “face to the name”
• Boost engagement with the company brand
• Helps connect the business to top talent
Twitter: @sandykora, @drakeintl 28

29. Rules to Live By
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30. Rules to Live By
• Know thyself
• Always have goals
• Content is king
• Keep it fresh
• Quality vs. quantity
• If you don‟t try you will never know
• Reassess and review after 3 months
• Be Patient
Twitter: @sandykora, @drakeintl 30

31. Drake Mobile
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32. Questions
Thank You for attending!
For questions please contact:
Sandy Sykora: ssykora@na.drakeintl.com
@sandykora 32