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Social media Romania day 4
- 1. This work is licensed under a Creative Commons Attribution 3.0 Unported License. Social Media Dr Bex Lewis, Digital Fingerprint http://www.slideshare.net/drbexl/social-media- romania-day-4
- 2. • In groups of 4, create a video about an issue (faith-based) you are passionate about – e.g. homelessness, social justice, mission, evangelism. • Agree as a class the maximum length the videos can be • Negotiate amongst groups so each group has a different focus • Place the video on YouTube & promote with social media • The videos should demonstrate learning from this week, some research into the topic, seek to „show, rather than tell‟ (avoid preaching!) – ideas for solutions if we work together • Write an individual blog post for the class/college blog to „reflect‟ upon what you did, what was your message, who was your audience, why you made the decisions to include/exclude certain information/messages, how you built upon pre-existing information in this area, what you collected that was new, and how the group worked together, Assignment
- 4. What is a blog?
- 5. • A reverse diary (most recent entry first) • A publically accessible personal journal • Reflections, comments and hyperlinks • Commentary/news on a particular subject • Text/Image/Links including media • Interactive, especially comments • Potentially informal tone Blog Characteristics?
- 7. • http://www.google.com/blogsearch • http://technorati.com/blogs/directory/ http://www.blogcatalog.com • http://globeofblogs.com • http://www.blogarama.com • http://www.networkedblogs.com/topic/Romani a Search Blogs: What do you like/not like?
- 9. Why Blog?
- 11. • What message do you want to get across? • What action do you want to be taken? • What event might you want to promote? • What might you want to reflect upon? So – DISCUSS – why blog?
- 12. Why a College blog?
- 13. PLATFORMS
- 14. Blogger.Com
- 15. Tumblr.com
- 18. Author Bio …
- 20. Dashboard Pages About Page
- 21. • Who is this site by? • What is it about? • Who is it for? • When is it updated? About: Briefly Think…
- 22. New Post
- 23. Editing Bar
- 24. Editing Mode
- 25. Add a Link
- 26. Add Email
- 28. Copyright!
- 29. • http://seedresources.co.uk/ • http://www.sxc.hu/ • http://www.flickr.com/creativecommons/ • http://www.rgbstock.com/ • http://commons.wikimedia.org/wiki/Main_Page • http://www.freebibleimages.org/ • http://www.goodsalt.com • http://www.wikipaintings.org/ Image Sources
- 32. Add Video
- 34. Embed Code
- 37. • “See what we‟ve been up to” • Thoughts & Reflections • Reviews (Books, films, websites, etc) • Challenging ideas for debate • Interviews (Text, Audio, Video) • „Best Of‟ Content • „How-to‟ Posts • 10 things you can… • Guest Posts
- 38. http://www.slideshare.net/rohitbharga va/the-25-basic-styles-of-blogging- and-when-to-use-each-one
- 39. • Theological Debate: How can God be at the same time, Father, Holy Spirit & Son? • Click-Journalism: De-professionalism. Exclusive interview with expert academia/journalism • Best Christian films in 2012 • 32 Rules for Creating a Logo • Top 5 Journalism Schools in Romania • Interview with Toby Mac (DC Talk) • Dos & Don‟ts in Photography • Photography Contests • Media Resources, e.g. How to make a web banner • Expository Preaching: Thematic Preaching using chapters Blog Post Ideas…
- 40. • 300-800 Words • Internal Headings/Bolded Sentences • At least 1 image • 1 idea per post, around KEYWORDS • Headline = assume reader won‟t read article • Careful „twists‟ on words, don‟t mislead • Clarify if it‟s a personal opinon • Spelling/Grammar What does a blog post look like?
- 43. •Devise 8 „top-level‟ categories •Devise 20 core tags • These can develop organically, but it‟s good to be clear at the start. Exercise
- 44. Comments
- 48. Themes
- 49. Widgets/Plugins
- 50. BackUp
- 52. Site Purpose
- 53. •Return to “About” – what is the PURPOSE of your blog? Exercise
- 54. Define Audience http://www.rgbstock.com/photo/mjQsEks/Theatre+Seats
- 55. • Have you stopped to consider the cultural colloquiums and references you make in your blog writing which are country, region, or age specific? • If you are writing for a very specific audience, then use terms and phrases they will recognize and identify with. Identifiable cultural colloquialisms connect people. When they understand the reference, you hold their attention and can move forward with the subject matter. There is no confusion. • Still, watch for colloquial phrases and asides that don’t add to your blog writing. We often throw in metaphors and similes that don’t add to the content but stylize it. http://www.blogherald.com/2007/ 05/04/are-you-really-writing-for- your-blog-audience/
- 56. • Male/Female? • Age? • http://en.wikipedia.o • Culture/Nationality? rg/wiki/Persona_%2 • Beliefs? 8marketing%29 • Academic Level? • http://heidicohen.co • Attitudes/Behaviour m/marketing- ? persona/ • Friendship Group? Define Your Audience
- 57. • How often do you want to blog? • How much time do you have to blog? • How often is there new information? • Be CONSISTENT – minimum once a week • Who else can help you blog? • Be prepared to pre-set blogs to publish whilst you’re on holiday Timing
- 59. • Pull vs Push content • Interesting content • Regular schedule (set posts in advance) • Take comments seriously • Social media – especially Twitter • Comment on others blogs • Offer thought leadership • Post URL on printed materials. How do you get people to read your blog?
- 63. Geocaching
- 64. Do.Com
- 65. Doodle
- 66. Survey Monkey
- 68. Dropbox
- 69. Slideshare
- 71. Online Meetings
- 72. Pinterest
- 73. Picmonkey
- 74. Flickr
- 75. AudioBoo
- 76. LiveStream
- 77. Screenr
- 78. MailChimp
- 79. Storify
- 80. Skype
- 81. BOOKMARKING
- 82. Digg
- 83. Delicious
- 84. Reddit
Notas del editor
- Spend some time looking at the other blogs – discuss what you like/don’t like … always advice is look at what others are doing…
- 1:37
- 4 min vid for those who require it … but it’s pretty straightforward – be aware some things you are STUCK with… check your email to confirm your sign up & keep going through…
- Also go via Dashboard
- Worried about spam? Use bex.lewis[at]durham.ac.uketc
- So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
- Categories = the tree, Tags = the leaves. To feed Google Juice…
- So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
- 2 mins
- 1 min
- Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?
- So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!