Twitter Training Deck 2 2013.10.14
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Twitter Training Deck 2 2013.10.14
- 1. Tweet Well for Good 2 Alan Rosenblatt, Ph.D. Partner, Turner Strategies AlanRosenblatt@Gmail.com Me on Twitter @DrDigipol @TakeActionNews @HaikuProgress My Weekly Blogs SocialMediaToday.com TakeActionNews.com Turner Strategies @TurnrStrategies TurnerStrategies.com
- 2. What we’ll cover • • • • How to tweet well? How to build your audience? How to build your community? How to know how well you are doing?
- 3. @Mentions
- 4. Interactions
- 6. Assigning to Twitter List(s)
- 7. Making Twitter Lists Private
- 8. Using Tweetdeck to Tweet Columns for search results, lists, TLs, etc. Tweet Search Choose Acct(s) Add Image Schedule Tweet
- 9. Using Tweetdeck to Search & Monitor
- 10. How to build your audience? • Connect – Follow people you want following you • If you tweet about their interests 15-30% will follow you back. • Engage – Talk to people you want following you • Not everyone notices who follows them, but everyone notices who mentions them. Ask questions, share info & converse. • Recommend – RT/#FF followers you want • Recommend people you want following you to your followers. • Repeat – Repeat steps 2 & 3 after they follow you back. • Remember: It is about exchanging VALUE Follow, Engage, Recommend, Repeat
- 11. Tweet Opportunities • Take advantage of heightened attention to your issues: – – – – Breaking News Trending Topics/Hashtags Significant dates & events Key people talking/writing about your issue • Highlight connections – Ex. Breaking news about voter suppression in one state can be used to draw attention to your report about another state (and vice versa)
- 12. Finding People to Follow • • • • Serendipity – People you follow mention and RT others Research – Keyword & hashtag searches Directories – Special Twitter search tools Drilling Down – Into followers, followed & lists of other tweeters How to build your audience?
- 13. Directories & List Builders • Directories of influential tweeters – WeFollow.com – Keyword & location – Tweetbe.at – Keywords – ListAtlas.com – Twitter Lists – Twiangulate.com – Mine Followers • Register on the directories so people find you How to build your audience?
- 14. Find influencers to follow – Articles • Search on Google for “Top Tweeters” for an issue/topic – – – – – Top 100 Int’l Business Top 20 UK Politics The FP Twitterati 100 Top 50 Climate Tweeters 50 Favorite Immigration Tweeters How to build your audience?
- 15. Find influencers to follow – Drilling on Twitter • Find an issue expert – Follow who they follow – Follow their followers – Follow their lists How to build your audience?
- 16. Search on Twitter • Twitter’s Advanced Search – Search keywords – Search hashtag – Search by tweeter – Search by location – Search by sentiment How to build your audience?
- 17. Clean your list – Unfollow dead weight • Twitter limits – Until you have 2,000 followers, you can only follow 2,000 – Beyond that, you can follow 10% more than follow you • Purge followers to maintain room to grow – People who don’t follow you back (unless they are interesting) – People who never retweet others – People who SPAM, shills, etc. How to build your audience?
- 18. How to build your community? • When you find people with shared interests, engage them in conversations. • Draw many people into the conversation. • Give them value. • Encourage them to share their insights, links, etc. • Link your conversation with a common hashtag • It’s just like doing it offline… Create conversations
- 19. How to know how well you are doing? • Audience engagement – You want RT, #FF, shares, comments, likes, repins & 1+ • Audience quality (& size) – You want influencers, press & policymakers • Driving traffic to your website & email lists – You want clicks & views Measuring Success
- 20. Tools to Use • • • • • • Klout.com Twitalyzer.com TweetReach.com Topsy.com SocialMention.com TwitterCounter.com How to know how well you are doing?
- 21. Tweet Well for Good 2 Alan Rosenblatt, Ph.D. Partner, Turner Strategies AlanRosenblatt@Gmail.com Me on Twitter @DrDigipol @TakeActionNews @HaikuProgress My Weekly Blogs SocialMediaToday.com TakeActionNews.com Turner Strategies @TurnrStrategies TurnerStrategies.com