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Social media metrics 2015.04.14

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Alan Rosenblatt
Alan Rosenblatt

Social media metrics training for advocacy.

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Mostly Free Tools for Measuring Social Media Performance Alan Rosenblatt, Ph.D. Sr. VP for Digital Strategy, turner4D Alan@turner4D.com turner4D.com @turner4D @DrDigiPol
Who am I? And why am I here? Alan Rosenblatt, Ph.D. @DrDigiPol • SVP for Digital Strategy, turner4D • Co-Founder, Internet Advocacy Roundtable • Taught first-ever college course on digital politics in 1995 • Professor at JHU, GWU, AU • Columnist for SocialMediaToday.com
What should we measure? It’s all about influence! • Audience engagement – You want RT, #FF, shares, comments, likes & 1+ • Audience quality & size – You want influencers, press & policymakers • Driving traffic to your website & email lists – You want clicks & views • Are you talking about the right things? – Is your audience also talking about it? – Is the rest of the world talking about it?
My favorite FREE tools • Native tools - Analytics.Twitter.com
My favorite FREE tools • Native tools – Facebook Insights
My favorite FREE tools • Third Party Tools - Topsy.com
My favorite FREE tools • Third Party Tools - Tweetreach.com
My favorite FREE tools • Third Party Tools - Followerwonk.com (1)
My favorite FREE tools • Third Party Tools - Followerwonk.com (2)
My favorite FREE tools • Third Party Tools - Followerwonk.com (3)
My favorite FREE tools • Third Party Tools - Followerwonk.com (4)
My favorite FREE tools • Third Party Tools - Followerwonk.com (5a)
My favorite FREE tools • Third Party Tools - Followerwonk.com (5b)
My favorite FREE tools • Third Party Tools - Followerwonk.com (6) • The free tool includes other charts like this, including follower ages & recent activity • The premium tool offers much more for $149/month (first month is free)
My favorite FREE tools • Third Party Tools – Engagement.ActionSprout.com (Facebook Page Analyzer)
My favorite PREMIUM tool • Third Party Tools – Attentive.ly
Thank You! Mostly Free Tools for Measuring Social Media Performance Alan Rosenblatt, Ph.D. Sr. VP for Digital Strategy, turner4D Alan@turner4D.com turner4D.com @turner4D @DrDigiPol

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Social media metrics 2015.04.14

  • 1. Mostly Free Tools for Measuring Social Media Performance Alan Rosenblatt, Ph.D. Sr. VP for Digital Strategy, turner4D Alan@turner4D.com turner4D.com @turner4D @DrDigiPol
  • 2. Who am I? And why am I here? Alan Rosenblatt, Ph.D. @DrDigiPol • SVP for Digital Strategy, turner4D • Co-Founder, Internet Advocacy Roundtable • Taught first-ever college course on digital politics in 1995 • Professor at JHU, GWU, AU • Columnist for SocialMediaToday.com
  • 3. What should we measure? It’s all about influence! • Audience engagement – You want RT, #FF, shares, comments, likes & 1+ • Audience quality & size – You want influencers, press & policymakers • Driving traffic to your website & email lists – You want clicks & views • Are you talking about the right things? – Is your audience also talking about it? – Is the rest of the world talking about it?
  • 4. My favorite FREE tools • Native tools - Analytics.Twitter.com
  • 5. My favorite FREE tools • Native tools – Facebook Insights
  • 6. My favorite FREE tools • Third Party Tools - Topsy.com
  • 7. My favorite FREE tools • Third Party Tools - Tweetreach.com
  • 8. My favorite FREE tools • Third Party Tools - Followerwonk.com (1)
  • 9. My favorite FREE tools • Third Party Tools - Followerwonk.com (2)
  • 10. My favorite FREE tools • Third Party Tools - Followerwonk.com (3)
  • 11. My favorite FREE tools • Third Party Tools - Followerwonk.com (4)
  • 12. My favorite FREE tools • Third Party Tools - Followerwonk.com (5a)
  • 13. My favorite FREE tools • Third Party Tools - Followerwonk.com (5b)
  • 14. My favorite FREE tools • Third Party Tools - Followerwonk.com (6) • The free tool includes other charts like this, including follower ages & recent activity • The premium tool offers much more for $149/month (first month is free)
  • 15. My favorite FREE tools • Third Party Tools – Engagement.ActionSprout.com (Facebook Page Analyzer)
  • 16. My favorite PREMIUM tool • Third Party Tools – Attentive.ly
  • 17. Thank You! Mostly Free Tools for Measuring Social Media Performance Alan Rosenblatt, Ph.D. Sr. VP for Digital Strategy, turner4D Alan@turner4D.com turner4D.com @turner4D @DrDigiPol