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0 to 60 in 45 Days: Implementation Best Practices Rafael Contreras, Salesforce.com Mike Kennedy, Superior Access Insurance Services Tess Amolsch, Educational Testing Service Inc. Track: New System Administrators
Safe Harbor Statement ,[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation Best Practices  ROI Time Go Live ~ 12 Months Risk 27 month Breakeven Time Go Live ~ 6 Weeks Value to  Customer Source: Gartner, Customer Surveys Risk Client/Server Software ROI 6 month Breakeven
Implementation Team  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customize the Application ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Qualified? Win? Qualify Lead Lead Assignment Check for Duplicates Work Lead & Adjust Lead Status Sales Cycle Marketing Campaign Lead Capture Active Customer Lead Conversion
Data Cleansing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],User Adoption
Next Steps – Beyond the Rollout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MIKE KENNEDY DIRECTOR OF MARKETING [email_address]
Company Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],INDUSTRY:  Insurance EMPLOYEES:  120 GEOGRAPHY:  US Domestic PRODUCT(S) USED:  SFA, Service & Support, 3 downloaded AppExchange applications # USERS:  40
Superior Access Case Study – Key Challenges  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Superior Access Case Study – The Solution  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DEPLOYMENT DETAILS
Superior Access Case Study – The Solution  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 15, 2006 May 31, 2006 June 16, 2006 June 30, 2006 July 17, 2006
Superior Access Case Study – Results  ,[object Object],[object Object],[object Object],[object Object],[object Object]
TESS ERB AMOLSCH DIRECTOR, SALES OPERATIONS Educational Testing Service [email_address]
Educational Testing Service  ,[object Object],[object Object],INDUSTRY:  Education EMPLOYEES:  2,800 GEOGRAPHY:  Global PRODUCT(S) USED:  SFA, Service & Support, AppExchange applications, Appforce # USERS:  150
Implementation Strategy – 10 Weeks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Quality  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Training Strategy  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Implementation  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to Success  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Account Customization
Custom Tabs
App Exchange
Campaign Management
SuccessForce.com  ,[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tracks and Sessions – Additional Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RAFAEL CONTRERAS Customer Success Manager MIKE KENNEDY Director of Marketing TESS AMOLSCH Director, Sales Operations QUESTION & ANSWER SESSION
Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],Save time! Use your cell phone or mobile device to send Feedback via SMS/Text Messaging! Send a message to  26335 In the message body:   Session 102, ####   For example, “ Session 123, 5555 ” Session ID:  102 Session ID # Scores for 4 categories SMS Voting powered by:
Project Team Kickoff Meeting Model Salesforce.com to Your Business Identify Your Project Team Business Process Review Take Online Training Greenlight Your Implementation Plan Send Kickoff Email Activate All  Your Users Implement Change Requests Monitor and Improve Adoption and Data Quality Gather Feedback, Prioritize New Features and Change Requests Develop an Ongoing Training Program Provision Key Materials (Documents, Email Templates, Mail Merge) Build Dashboards for Your Team (Key Business Metrics, Leaderboard, Competitive Analysis) Manage to the Application (If It’s Not In Salesforce It Doesn’t Exist)  Reiterate Business Value and Promote Adoption amongst Managers and Executives Build Your Personal Reports and Dashboards Build Your Email Templates Install Outlook Edition Send Monthly Newsletter to Your Users and Execs Evaluate Partner Applications and AppExchange Components Adoption Dashboards Go Live with Salesforce.com Kickoff Meeting Meet Regularly with Your Administrator and Project Team to See Where They Need Support Website Integration Best Practice Presentations Post Questions to the Discussion Boards Custom Fields  and  Page Layouts Processes and Workflow Rules Users and Roles Migrate  Your Data Rollout New Features and Custom Apps Manage Users, Roles, Profiles, and Groups Take Online Training In Person Training Online Help, Training, Support Leverage Online Help and Best Practice Resources Leverage Successforce.com and Local User Groups Receive  Kickoff Email 100% Adoption Successforce Implementation Map This map outlines tasks and milestones associated with a Successful CRM Rollout. You can edit the map, adjusting dates and individual tasks for your implementation. For more detailed information, visit Successforce.com and search on the key words below.  Explore the AppExchange Developer Network Take Online or In Person Training Take Online Training Best Practice Presentations Integrate Salesforce with Your Other Business Systems Find New Integration Points and Build Custom Apps Build Custom Apps and Advanced Website Integration Leverage AppExchange Developer Network Take Online or In Person Training Guide the Project Team and Enforce Project Deadlines Measurable Productivity Gains Increased Revenue Improved Customer Satisfaction Validate Data and Customizations Managers  and Executives IT and Developers Project Team Salesforce Administrator End Users Executive Sponsor Successforce Professional Services Week 1 Week 2 Week 5 Week 6 Week 3 Week 4

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0 to 60 in 45 Days - Implementation Best Practices

  • 1. 0 to 60 in 45 Days: Implementation Best Practices Rafael Contreras, Salesforce.com Mike Kennedy, Superior Access Insurance Services Tess Amolsch, Educational Testing Service Inc. Track: New System Administrators
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  • 4. Implementation Best Practices ROI Time Go Live ~ 12 Months Risk 27 month Breakeven Time Go Live ~ 6 Weeks Value to Customer Source: Gartner, Customer Surveys Risk Client/Server Software ROI 6 month Breakeven
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  • 10. MIKE KENNEDY DIRECTOR OF MARKETING [email_address]
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  • 16. TESS ERB AMOLSCH DIRECTOR, SALES OPERATIONS Educational Testing Service [email_address]
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  • 30. RAFAEL CONTRERAS Customer Success Manager MIKE KENNEDY Director of Marketing TESS AMOLSCH Director, Sales Operations QUESTION & ANSWER SESSION
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  • 32. Project Team Kickoff Meeting Model Salesforce.com to Your Business Identify Your Project Team Business Process Review Take Online Training Greenlight Your Implementation Plan Send Kickoff Email Activate All Your Users Implement Change Requests Monitor and Improve Adoption and Data Quality Gather Feedback, Prioritize New Features and Change Requests Develop an Ongoing Training Program Provision Key Materials (Documents, Email Templates, Mail Merge) Build Dashboards for Your Team (Key Business Metrics, Leaderboard, Competitive Analysis) Manage to the Application (If It’s Not In Salesforce It Doesn’t Exist) Reiterate Business Value and Promote Adoption amongst Managers and Executives Build Your Personal Reports and Dashboards Build Your Email Templates Install Outlook Edition Send Monthly Newsletter to Your Users and Execs Evaluate Partner Applications and AppExchange Components Adoption Dashboards Go Live with Salesforce.com Kickoff Meeting Meet Regularly with Your Administrator and Project Team to See Where They Need Support Website Integration Best Practice Presentations Post Questions to the Discussion Boards Custom Fields and Page Layouts Processes and Workflow Rules Users and Roles Migrate Your Data Rollout New Features and Custom Apps Manage Users, Roles, Profiles, and Groups Take Online Training In Person Training Online Help, Training, Support Leverage Online Help and Best Practice Resources Leverage Successforce.com and Local User Groups Receive Kickoff Email 100% Adoption Successforce Implementation Map This map outlines tasks and milestones associated with a Successful CRM Rollout. You can edit the map, adjusting dates and individual tasks for your implementation. For more detailed information, visit Successforce.com and search on the key words below. Explore the AppExchange Developer Network Take Online or In Person Training Take Online Training Best Practice Presentations Integrate Salesforce with Your Other Business Systems Find New Integration Points and Build Custom Apps Build Custom Apps and Advanced Website Integration Leverage AppExchange Developer Network Take Online or In Person Training Guide the Project Team and Enforce Project Deadlines Measurable Productivity Gains Increased Revenue Improved Customer Satisfaction Validate Data and Customizations Managers and Executives IT and Developers Project Team Salesforce Administrator End Users Executive Sponsor Successforce Professional Services Week 1 Week 2 Week 5 Week 6 Week 3 Week 4