Enhancing Your Marketing Organization with the AppExchange

Enhancing Your Marketing Organization with the AppExchange Scott Keane, Salesforce.com Katrina Perano, SunGard Data Systems Track: Marketing Executives

Safe Harbor Statement ,[object Object],[object Object],[object Object],[object Object]

SCOTT KEANE Sr. Director, Marketing Operations [email_address]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction to the AppExchange ,[object Object],[object Object]

Marketing Automation AppExchange Partners and Apps

Marketing Application Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data Cleansing Certified Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Demand Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Certified Applications

Document Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Certified Applications

Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Certified Applications

Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Certified Applications

Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Certified Applications

Channel Marketing (PRM) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Certified Applications

Programs and Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Certified Applications

Most Popular Marketing AppExchange Apps ,[object Object],[object Object],[object Object]

KATRINA PERANO BUSINESS APPLICATION MANAGER - SFDC [email_address]

SunGard Data Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INDUSTRY: Software & IT Services EMPLOYEES: 16000 GEOGRAPHY: Global PRODUCT(S) USED: SFA, Service & Support, 3 AppExchange Applications # USERS: 1000+

AppExchange Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Drivers ,[object Object],[object Object],[object Object],[object Object]

Key Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluation Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluation Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Solution: What Made VerticalResponse stand out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results ,[object Object],[object Object],[object Object],[object Object],[object Object]

Email Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SCOTT KEANE SR. DIRECTOR, MARKETING OPERATIONS KATRINA PERANO BUSINESS APPLICATIONS MANAGER QUESTION & ANSWER SESSION

Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],Save time! Use your cell phone or mobile device to send Feedback via SMS/Text Messaging! Send a message to 26335 In the message body: Session 199, #### For example, “ Session 123, 5555 ” Session ID: 199 Session ID # Scores for 4 categories SMS Voting powered by:

Enhancing Your Marketing Organization with the AppExchange

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Enhancing Your Marketing Organization with the AppExchange